In Service Provider Strategy Primer, one of the world's leading xSP consultants offers specific guidance on every key element of success: protecting your current customer base, increasing market share, assuring ongoing high margin revenue streams, and maximizing operational efficiency. Drawing upon experience with 15 of the world's leading xSPs, Anne Burris offers a complete framework for success that reflects a profound understanding of both xSP operations and marketplaces. The book begins with a detailed, up-to-date introduction to the xSP marketplace: its promise, its current reality, and its future. Anne Burris reviews what customers are looking for, explains why many xSPs are falling short, either through operational or marketing inefficiencies, and introduces a high-level framework for success. Burris introduces "best practices" solutions for marketing, sales, provisioning, support, and billing; practical techniques for bringing high-value-add services to market quickly; new revenue models; and more. She also presents four representative case studies, each from a different geographical region: North America, Latin America, Europe, and the Asia/Pacific region. The book presents detailed checklists, as well as a complete sample xSP business plan.
Book Description
Editorial Reviews
From the Back Cover
Your complete framework for success in the xSP marketplace.
For ASPs, ISPs, WASPs, and other service providers, the business challenges have never been greater—and neither have the opportunities. In Service Provider Strategy, one of the world's leading xSP consultants offers specific guidance on every key element of success: protecting your current customer base, increasing market share, assuring ongoing high-margin revenue streams, and maximizing operational efficiency. Drawing upon experience with 15 of the world's leading xSPs, Anne Burris offers a complete framework for success that reflects a profound understanding of both xSP operations and marketplaces.
- The xSP marketplace: its promise, its best opportunities, and its current realities
- What customers are looking for, and why many xSPs are falling short
- Best-practice solutions for key operational challenges facing xSPs: marketing, sales, provisioning, support, and billing
- How to bring value-added services to market more quickly, without compromising performance and service levels
- New revenue models for next-generation xSPs
- How the service provider marketplace is evolving towards sophisticated web services
Service Provider Strategy contains four xSP case studies, covering North America, Latin America, Europe, and Asia/Pacific. It also provides detailed checklists for xSPs, as well as a complete sample business plan. If you want to survive the xSP shakeout-and position yourself for the massive growth that will follow-you won't find a more valuable resource.
About the Author
ANNE M. BURRIS, Worldwide xSP Strategy and Marketing Manager for the Network and Service Provider Business Unit of Hewlett-Packard, has served as a telecommunications consultant for more than 10 years. She recently developed a comprehensive series of business strategy seminars designed to assist xSPs in crystallizing their business/operational focus and identifying gaps in their business plans. She has been a featured keynote speaker at the ASP Summit in Melbourne, Australia, ASP Expo in Philadelphia, PA, and ITC Executive Forum in Geneva, Switzerland.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
14 of 14 people found the following review helpful:
5.0 out of 5 stars
Insightful view on working with Serivce Providers,
By Rick Hamer (Chicago, IL) - See all my reviews
This review is from: Service Provider Strategy: Proven Secrets for xSPs (Paperback)
Having worked as a consultant for one of the main firms, I have worked on many Service provider assignments. Usually they involve either planing for the startup of a new provider or starting new services within an existing one. One reading this book I found it very true to life and it provides excellent checklists both as reminder to the experienced and also to aid the novices in what needs to be done. The case studies show alot of the thought processes these providers go through and I would highly recommend this book for anyone working in a Service Provider or anyone thinking of starting one up.
1 of 6 people found the following review helpful:
3.0 out of 5 stars
Ok book with some basic information,
By A Customer
This review is from: Service Provider Strategy: Proven Secrets for xSPs (Paperback)
Gives general info on the market, etc
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Industries & Professions > E-commerce
- Books > Computers & Technology > Hardware > Internet & Networking
- Books > Computers & Technology > Home Computing > Internet
- Books > Computers & Technology > Networking
- Books > Computers & Technology > Web Development > Web Services
