Customer Reviews

Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

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I bought this text to use in a quick service restaurant class for culinary students. Although the articles are well researched, they are rather dated. The editor should update this collection of articles to newer research. The foodservice industry evolves so quickly, that anything older than two to three years quickly becomes old news and passe. The collection of old articles from almost a decade ago also does not justify the high price of this book. My students found little value in this book, other than to see whether the research or trend predictions that were written panned out a decade later.

Loaded with case studies and statistics.
Little or no practical applications.