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2 Reviews
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2 of 2 people found the following review helpful:
1.0 out of 5 stars
Very bad,
A Kid's Review
This review is from: Services Marketing Management: An International Perspective (Paperback)
This book is very bad. It is almost literally translated from Dutch. Most of the examples and cases are Dutch or associated with the authors' (Dutch) companies. Besides that the content is very weak. I am really disappointed. It is a waste of money. I recommend you not to buy it!
3 of 4 people found the following review helpful:
1.0 out of 5 stars
Buy something else...,
By
This review is from: Services Marketing Management: An International Perspective (Paperback)
This book is boring, it doesn't say anything new and it's very bad written. I had to study it right after Kotler's "Marketing Management" (that is simply amazing!) and...well, it was a pretty bad experience.
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Services Marketing Management: An International Perspective by Hans Kasper (Paperback - July 13, 1999)
Used & New from: $3.35
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