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Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.
Distinguishing Features of Services Marketing, Fourth Edition
This highly readable book includes
For what this book is, I cannot believe it costs $200... My copy is in black and white and looks like it was run off by an old copy machine. Read morePublished 20 months ago by Luke B.
Book smells a little musty but it's fine to use. Other than that, the book is in pretty good condition.Published on July 23, 2013 by Caitlin
Arrived in pretty good condition and the shipping was very fast. There was some highlighting and underlining made with pencil but nothing that would prevent me from being able to... Read morePublished on July 11, 2013 by Amarie
Written on a 5th grade level, with cases that are out of date, and dated. the author is very verbose, and repetitive, its for an introductory freshmen level class, Countless... Read morePublished on June 16, 2013 by Rebecca
Just what I was looking for. Will recommend it to anyone who is studying or need to brush up on service e-marketing.Published on May 9, 2013 by Lardy Abraham
quick service, book was like new, more reasonable then what my college was asking for it, will definetly look for my spring term books onlinePublished on September 2, 2012 by ajyoung