Sesame Workshop is the non-profit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs.
Since 2004, Sesame Workshop has been integrating messages about healthy food choices and exercise into Sesame Street as part of the Healthy Habits for Life initiative. Through episodes, and public service announcements, Big Bird, Elmo, Cookie Monster Abby Cadabby and other Sesame Street friends encourage kids to try healthy foods and exercise. The messages are further extended through books, videos, web games, lives shows and a touring exhibit.
In March, First Lady Michelle Obama announced that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for parents and families to make.
Their social network continues to grow with over 17 million Facebook fans and 832K+ Twitter followers, plus an expanding presence on Tumblr, Instagram, Vine, and Pinterest.
SUSAN MCQUILLAN is a nutritionist and food writer who has written extensively about healthy eating. She has contributed many articles and recipes to magazines such as Woman's Day, Family Circle, American Healthy, Prevention, and Cooking Light.