Product Details

• Actors: Bruce Willis, Ryan Phillippe
• Format: AC-3, Closed-captioned, Color, Dolby, NTSC, Subtitled
• Language: English
• Subtitles: English, Spanish
• Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  
• Aspect Ratio: 1.33:1
• Number of discs: 1
• Rated: NR (Not Rated)
• Studio: Lions Gate
• DVD Release Date: September 20, 2011
• Run Time: 90 minutes
• Average Customer Review: 2.5 out of 5 stars  See all reviews (26 customer reviews)
• ASIN: B0058ZPNBI
• Amazon Best Sellers Rank: #16,491 in Movies & TV (See Top 100 in Movies & TV)

Editorial Reviews

Amazon.com

Three lifelong buddies plan a heist, a slick little knock-over involving a courier carrying a briefcase full of gems. But folks, this is a Set Up: one of the robbers plans to take the goods for himself, a plot turn that leads to 85 minutes of reversals and revenge. Curtis "50 Cent" Jackson lends his impassive style to the central role, with Ryan Phillippe as his opposite number and Bruce Willis as a Detroit mob boss who, as we learn in one of the film's infrequent attempts at "character," enjoys reading the sports section over breakfast in the morning. What possessed these actors to sign up for this collection of clichés and shootouts is difficult to fathom; Set Up manages to be both unoriginal and incompetent on almost all counts. Any heist movie that can't even get the planning-the-job sequence down (here we just jump right into the action) clearly has no clue about setting up its story, and the plot holes abound from there. Only the twists that attend the arrival of Willis's muscle man (Randy Couture) provide a few moments of wackiness. Director and longtime stunt expert Mike Gunther (Beatdown) has the zoom lens set to "hyper," and he can't do anything about Curtis Jackson's inexpressive presence. But 50 Cent isn't the real problem here. Nobody could save this mess of a caper. --Robert Horton

Product Description

A group of friends plan out a detailed heist that turns deadly when one betrays the other by taking off with the goods. Taking matters into his own hands, Sonny seeks out his revenge teaming up with the most dangerous mob boss in town to get back what is rightfully his. When he finally comes face to face with his longtime friend he will be forced to make a life changing choice.

Most Helpful Customer Reviews

35 of 39 people found the following review helpful

2.0 out of 5 stars A very very disapointing and slow movie. I watched it for Bruce Willis he was in it for 5 minutes. 50 Cent is not good. I say C+ September 13, 2011

By Tony Heck

"As I lay there gasping for my next breath I knew God had given me a second chance, but I was too stupid to take it." After being double-crossed by his friend Vincent (Phillipe) Sonny (Jackson) ends up shot and bleeding on the ground. Looking for his revenge he comes up with a plan that involves the mob. This is a movie I was really looking forward to. Everything Bruce Willis is in is usually good. The scenes he was in were very good and he brought the movie up when he was in it. The big problem is that he was in the movie for a total of 5 minutes. 50 Cent is not a good enough actor to be able to carry a movie like he tried in this, and when you are out acted by Randy Couture that is not a good thing. Besides the fact that I couldn't get into the movie because of Jackson's acting, the movie was very slow and seemed to go nowhere. Very disapointed. Overall, not as good as I thought it was going to be, but I did have high expectations because of Willis. I give it a C+.

Would I watch again? - No way.

*Also try - Blood Out & Streets Of Blood

21 of 25 people found the following review helpful

1.0 out of 5 stars Redbox Kiosk Rating September 21, 2011

By G. Teslovich

Experience from many Redbox rentals is teaching this slow learner that when unknown movies, often straight from studio, appear in a Redbox Kiosk that it's there for a reason - it's too cheaply bad to survive in a theater. So in honor of my newly acquired insight we have a new rating category that is below one star and it's called the Kiosk rating (I was going to call it the Redbox but I don't want to be sued.)

Anyway, Willis is creatively stuck in a decades old time warp of repeating bad crime movie acting coupled with cohort actors equally as bad and a script that was so inane I was mostly comatose throughout the movie.

8 of 8 people found the following review helpful

3.0 out of 5 stars WHAT ABOUT SONNY? September 24, 2011

By Michael TOP 500 REVIEWER

The movie starts out interesting with a broad daylight robbery. Three Detroit men rob a man of diamonds, however during the robbery one of the robbers kills the original owner of the diamonds, which wasn't part of the plan. Later as they go to fence the diamonds, the killer (Vincent) double crosses his partners in crime and shoots them. 50 Cent is saved because he is religious and wears a cross.

Of course now 50 Cent is looking for the man who shot him. The other owners of the diamonds want him too. In 50 Cent's quest for knowledge he steps on the toes of crime boss, Bruce Willis, who strikes a deal with him. But as fate would have it, things never go as planned. Sonny (50 Cent) as an "honorable" bad guy is the wild card.

The movie has some good twists. The slow religious scenes involving 50 Cent should have been left on the cutting room floor. They seemed awkward and forced. There are scenes with 50 Cent where his non-acting ability are far to obvious such as those religious scenes, his scene riding in the car with Willis and his final scene with Vincent. I can't imagine those being the best take. About a C on the action film scale and a D for drama.

F-bomb, N-word.