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Set Up

95 customer reviews

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Editorial Reviews

Product Description

A group of friends plan out a detailed heist that turns deadly when one betrays the other by taking off with the goods. Taking matters into his own hands, Sonny seeks out his revenge teaming up with the most dangerous mob boss in town to get back what is rightfully his. When he finally comes face to face with his longtime friend he will be forced to make a life changing choice.

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Three lifelong buddies plan a heist, a slick little knock-over involving a courier carrying a briefcase full of gems. But folks, this is a Set Up: one of the robbers plans to take the goods for himself, a plot turn that leads to 85 minutes of reversals and revenge. Curtis "50 Cent" Jackson lends his impassive style to the central role, with Ryan Phillippe as his opposite number and Bruce Willis as a Detroit mob boss who, as we learn in one of the film's infrequent attempts at "character," enjoys reading the sports section over breakfast in the morning. What possessed these actors to sign up for this collection of clichés and shootouts is difficult to fathom; Set Up manages to be both unoriginal and incompetent on almost all counts. Any heist movie that can't even get the planning-the-job sequence down (here we just jump right into the action) clearly has no clue about setting up its story, and the plot holes abound from there. Only the twists that attend the arrival of Willis's muscle man (Randy Couture) provide a few moments of wackiness. Director and longtime stunt expert Mike Gunther (Beatdown) has the zoom lens set to "hyper," and he can't do anything about Curtis Jackson's inexpressive presence. But 50 Cent isn't the real problem here. Nobody could save this mess of a caper. --Robert Horton

Special Features

• Commentary with Director Mike Gunther and Actor Curtis “50 Cent” Jackson
• Making Set Up
• Interviews with Cast and Crew
• A Look at the Weapons used on the set of Set Up
• Trailer Gallery

Product Details

  • Actors: Bruce Willis, Ryan Phillippe
  • Format: Multiple Formats, AC-3, Closed-captioned, Color, Dolby, NTSC, Subtitled
  • Language: English
  • Subtitles: English, Spanish
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: Lions Gate
  • DVD Release Date: September 20, 2011
  • Run Time: 90 minutes
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (95 customer reviews)
  • ASIN: B0058ZPNBI
  • Amazon Best Sellers Rank: #12,542 in Movies & TV (See Top 100 in Movies & TV)

Customer Reviews

Most Helpful Customer Reviews

Format: DVD
"As I lay there gasping for my next breath I knew God had given me a second chance, but I was too stupid to take it." After being double-crossed by his friend Vincent (Phillipe) Sonny (Jackson) ends up shot and bleeding on the ground. Looking for his revenge he comes up with a plan that involves the mob. This is a movie I was really looking forward to. Everything Bruce Willis is in is usually good. The scenes he was in were very good and he brought the movie up when he was in it. The big problem is that he was in the movie for a total of 5 minutes. 50 Cent is not a good enough actor to be able to carry a movie like he tried in this, and when you are out acted by Randy Couture that is not a good thing. Besides the fact that I couldn't get into the movie because of Jackson's acting, the movie was very slow and seemed to go nowhere. Very disapointed. Overall, not as good as I thought it was going to be, but I did have high expectations because of Willis. I give it a C+.

Would I watch again? - No way.

*Also try - Blood Out & Streets Of Blood
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9 of 10 people found the following review helpful By The Movie Guy on September 24, 2011
Format: DVD
The movie starts out interesting with a broad daylight robbery. Three Detroit men rob a man of diamonds, however during the robbery one of the robbers kills the original owner of the diamonds, which wasn't part of the plan. Later as they go to fence the diamonds, the killer (Vincent) double crosses his partners in crime and shoots them. 50 Cent is saved because he is religious and wears a cross.

Of course now 50 Cent is looking for the man who shot him. The other owners of the diamonds want him too. In 50 Cent's quest for knowledge he steps on the toes of crime boss, Bruce Willis, who strikes a deal with him. But as fate would have it, things never go as planned. Sonny (50 Cent) as an "honorable" bad guy is the wild card.

The movie has some good twists. The slow religious scenes involving 50 Cent should have been left on the cutting room floor. They seemed awkward and forced. There are scenes with 50 Cent where his non-acting ability are far to obvious such as those religious scenes, his scene riding in the car with Willis and his final scene with Vincent. I can't imagine those being the best take. About a C on the action film scale and a D for drama.

F-bomb, N-word.
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23 of 29 people found the following review helpful By G. Teslovich on September 21, 2011
Format: DVD
Experience from many Redbox rentals is teaching this slow learner that when unknown movies, often straight from studio, appear in a Redbox Kiosk that it's there for a reason - it's too cheaply bad to survive in a theater. So in honor of my newly acquired insight we have a new rating category that is below one star and it's called the Kiosk rating (I was going to call it the Redbox but I don't want to be sued.)

Anyway, Willis is creatively stuck in a decades old time warp of repeating bad crime movie acting coupled with cohort actors equally as bad and a script that was so inane I was mostly comatose throughout the movie.
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8 of 9 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on September 30, 2011
Format: DVD
SET UP is an example of a really bad Hollywood mess. Written by stunt man/quasi-director Mike Gunther and his partner Mike Behrman, it is a wonder the film found funding to make it to DVD at least. Not only is the 'story' derivative at best, bu tit is acted by a group of actors how should know better.

Three crime-addicted friends (Ryan Phillippe, Brett Granstaff, and 50 Cent) have a crime gig that is a diamond heist that goes wrong because Phillippe makes it a set up to get all the money for himself: his father (James Remar from 'Dexter') is a violent prisoner who is marked for killing in the prison unless Phillippe can get the money for is protection. Phillippe kills Granstaff and shoots 50 Cent (who survives). 50 cent then aligns with crime boss Bruce Willis to get back the money from the heist, chases Phillippe interminably, Phillippe's father is killed, and 50 Cent must make some crucial decision about how to make this story end.

Fortunately, most of the 'dialogue' is covered by an obnoxiously loud music score. Everyone gives phone-in acting style performances except incredibly miscast and talentless actor Curtis '50 Cent' Jackson. The film probably was made thinking that the names of Wills and Phillippe could save it, but alas, that was a bad set up. Grady Harp, September 11
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3 of 3 people found the following review helpful By MadMacs on October 5, 2011
Format: DVD
This is the third Curtis Jackson film I've screened and he's gotten a little better. Improved, but I'm now of the opinion that he may have peaked. Again, may have. The range is limited and his presence often takes on a cardboard stiffness. The natural acceptance we give to performer excellence is only grudgingly given to his character, Sonny. Primarily because the role is already custom-fit to his strengths and natural personage, there's not a lot of stretch or reach in this outing.

Still, I'm not yet walking away. The spark that I saw in the abominable "Streets of Blood" is still there. But I'm tempering my expectations from this point going forward. I see on his IMDb profile that he has three other films either in the can or in post-production, with another two in pre-production. So at the very least - it'll be interesting for the next couple of years.

What I appreciate the most is that he hasn't filled his resumé with too many gansta roles. As a career move, it's a bold and scary choice for any actor attempting to do characters outside his or her real-life experience or natural comfort zone.

Overall, an average effort made watchable only by the brief inclusion of Bruce Willis' mob boss, the always enjoyable James Remar as the convict, and Shaun Toub as the hitman.

I'm speculating that Willis' saw this as a paycheck gig at some point - because he doesn't drop or sublimate that smarmy smartass jive that's been his bread-n-butter since 'Moonlighting'; his portrayal didn't make for a very believable stone cold killer.
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