Customer Reviews

Setting the Agenda: The Mass Media and Public Opinion

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Maxwell McCombs is one of the founding fathers of agenda-setting, arguably one of the most important home-grown theories of mass media influence. In addition to providing a comprehensive and thoughtful synthesis of agenda research to date, this book sets the agenda for future researchers.
As Dietram Scheufele wrote in his Mass Communication and Society review, "other researchers will find this book a good starting point for their own work, and certainly an excellent compendium of what could be labeled the "Austin-Texas School" of agenda-setting research." I highly recommend it.

This is a must read for anyone who cares about or is interested in journalism and public opinion. Eye-opening and thought provoking. A brilliant book by one of the world's foremost authorities on public opinion.

This book is an essential read for anyone interested in understanding Agenda Setting. Max McCombs does an excellent job describing the basics, building a comprehensive and progressive model describing the effects of agenda-setting based on several studies of media and public agenda. It sets the ground rules for more advanced reads and gives you a very clear perspective of the very broad possibilities that this field offers.

i ordered it a long time ago and i haven't news about it, yet.