"Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etc. Its strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a "fast follower" as defined by Michael Porter."
-Journal of Product Innovation Management, May 1997
From the Publisher
This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.