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Setting Profitable Prices + Website: A Step-By-Step Guide to Pricing Strategy--Without Hiring a Consultant


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Product Details

  • Unknown Binding
  • ISBN-10: 1118502736
  • ISBN-13: 978-1118502730
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)

More About the Author

Dr. Marlene Jensen fell in love with pricing strategy when she raised the price of a newsletter she published -- Ancillary Profits -- by 30% (from $99 to $129) and sold 10% MORE subscriptions. Since then, she's read every book published on the topic, did a doctoral dissertation on pricing new products, and formed a price consulting company, PricingStrategyAssoc.com, in 1991. She also teaches pricing strategy at Lock Haven University. Dr. Jensen's research on various aspects of pricing strategy has appeared in 19 journals and conference proceedings in the past 10 years.

Customer Reviews

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Most Helpful Customer Reviews

By Kieran Fahy on March 7, 2014
Format: Kindle Edition Verified Purchase
Very well written and informative book about how to pricing. Small business owner trying to price a new product and this was and will continue to be an excellent resource. Easy to read and very informative.
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Format: Paperback
Kudos to Dr. Marlene Jensen, my neighbor at Lock Haven University, for writing "Setting Profitable Prices." Her easy-to-read book takes us through the steps associated with optimal product pricing. If you want to know how to price a good or a service, buy and read the book, visit the web site, and let Jensen guide you painlessly through the process.

Gary Gray, Ph.D., Visiting Professor of Finance, Penn State University, and author of Streetsmart Guide to Valuing a Stock.
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Format: Paperback
They say that everything has its price, and Marlene Jensen proves it entertainingly and authoritatively in "Setting Profitable Prices," keeping that delicate balance between not scaring away clients and not selling yourself out cheap. Even the book itself is priced to prove her point. I wish I'd had this when I started out. -- Nat Segaloff, freelance author of "The Everything Etiquette Book" and "Final Cuts: The Last Films of 50 Great Directors"
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Format: Paperback
Setting Profitable Prices is written in an easy to follow, totally logical format. The examples illustrate and reflect the author's expertise and as you read the book you feel as if the author is sitting beside you explaining these important concepts! The other benefits to this book include numerous references to academic research, real life examples, graphs, current information about useful internet sites and references to basic economic and accounting principles which apply to pricing. A must read!
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