The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius (Hardcover)

~ (Author) "The first edition of this bookpublished in 1992started a wild underground movement..." (more)
Key Phrases: good old world, seven lost secrets, Bruce Barton, The Seven Lost Secrets of Success, The Man Nobody Knows (more...)

Editorial Reviews

Product Description

Praise for The Seven Lost Secretsof Success

"Buy this book, apply these secrets, and your prosperity will be assured."
-Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants

"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
-Bruce David, publisher of Starting Smart

"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
-Bob Bly, author of eighteen business books, including Selling
Your Services

"One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter."
-Jim Chandler, President, VistaTron

"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
-Scott Hammaker, CEO, Nashville Party Connection

"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
-Tina Nokes, owner, A-Plus Resume Service

"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history."
-Jim King, CPA, Houston

"These proven principles are the foundation upon which to build a prosperous enterprise."
-Mark Weisser, CEO, Gulf Coast Security Systems

From the Inside Flap

During the 1920s and 1930s, Bruce Barton was a household name in America—a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in bestselling books that put his name on everyone's lips.

Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992, Vitale published The Seven Lost Secrets of Success and—nineteen printings later—the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton.

Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton—including a 1925 sales letter that drew an astounding 100 percent response—this book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade.

But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune; they'll do the same for you.

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Product Details

• Hardcover: 193 pages
• Publisher: Wiley (September 28, 2007)
• Language: English
• ISBN-10: 047010810X
• ISBN-13: 978-0470108109
• Product Dimensions: 8.9 x 6.2 x 1 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #124,920 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars The Seven Lost Secrets of Success, January 24, 2009

By	Jusuf Hariman (Australia) - See all my reviews (REAL NAME)

This book outlines, inter alia, Bruce Barton's 7 lost secrets of success. Since 99.9% of business don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition. Indeed, these proven principles are the foundation upon which to build a prosperous enterprise. They are: (1). Reveal the business nobody knows. Present to the reader, when once you get him, every important claim you have; (2). Remember that authorities are more easily listened to because we assume they know what they're talking about; (3). Remember that stories are a way for a message to be delivered indirectly. A good story can deliver the point better than anything else imaginable; (4). Challenge your prospect to become the best he could possibly be whether in business or at home; (5). You can successfully sell only what you sincerely believe in; (6). You can get a lot done if you're not concerned about who gets the credit for it. Give people "humanness"; and (7). Simplify and tighten your ads, your talks, your letters, and your meetings, until they squealth with tense power. Brevity is the key. Each of these secrets is illustrated with vivid, illustrious data. Buy this book, apply these secrets, and your prosperity will be assured.

5.0 out of 5 stars Great ideas, fast read, September 3, 2009

By	L. K. Frances (Salida, Co USA) - See all my reviews (REAL NAME)

A wonderful book analyzing the skills of Bruce Barton. As usual Joe Vitale makes it succinct and useful.

1.0 out of 5 stars More garbage from the FAKE Doctor Joe Vitale, August 27, 2009

By	D. Fraser - See all my reviews (REAL NAME)

More garbage from a fake doctor...check out what wiki has to say about the kindly "doctor" and his fake doctorate "degree"...he is a sham artist...

"Joe Vitale attended Niles McKinley High School in Ohio. After graduation he attended Kent State University, majoring in public relations and journalism, but failed to graduate. He holds an unaccredited doctorate in metaphysical science. He received this degree from the University of Metaphysics in Sedona, Arizona,[3] that offers non-secular Ministerial higher education in Holistic, New Thought Metaphysics and Holistic Ministry. He was awarded an honorary doctorate, based on his books, from Belford University,[3] which offers unaccredited degrees."

Buyer Beware!!!