The Seven Lost Secrets of Success [Paperback]

Joe Vitale (Author)

Book Description

Publication Date: July 7, 2005

Now in its third edition! The only book ever written on advertising genius Bruce Barton! This is the book a friend found in a hotel room in Phoenix with the note, "Read it and leave it for the next guy." Inspiring. Reveals the marketing ideas of a true forgotten master. Includes the fund raising letter that pulled a 100% response in 1925! Amazing!

Editorial Reviews

From the Inside Flap

During the 1920s and 1930s, Bruce Barton was a household name in America—a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in bestselling books that put his name on everyone's lips.

Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992, Vitale published The Seven Lost Secrets of Success and—nineteen printings later—the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton.

Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton—including a 1925 sales letter that drew an astounding 100 percent response—this book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade.

But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune; they'll do the same for you. --This text refers to the Hardcover edition.

From the Back Cover

Praise for The Seven Lost Secretsof Success

"Buy this book, apply these secrets, and your prosperity will be assured."
—Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants

"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
—Bruce David, publisher of Starting Smart

"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
—Bob Bly, author of eighteen business books, including Selling
Your Services

"One of the most revealing works ever—I literally couldn't put it down. There are life and business success lessons in each chapter."
—Jim Chandler, President, VistaTron

"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
—Scott Hammaker, CEO, Nashville Party Connection

"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
—Tina Nokes, owner, A-Plus Resume Service

"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton—a man nobody really knew, a genius lost in history."
—Jim King, CPA, Houston

"These proven principles are the foundation upon which to build a prosperous enterprise."
—Mark Weisser, CEO, Gulf Coast Security Systems --This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details

• Paperback: 145 pages
• Publisher: Morgan James Publishing; Expanded ed. edition (July 7, 2005)
• Language: English
• ISBN-10: 0976849119
• ISBN-13: 978-0976849117
• Product Dimensions: 8.4 x 5.1 x 0.6 inches
• Shipping Weight: 7.8 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #2,487,406 in Books (See Top 100 in Books)

More About the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret.

Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars How much would you pay to "rent a genius" for ideas?, July 2, 1996

By A Customer

This review is from: The Seven Lost Secrets of Success (Paperback)

Joe dedicated 2 years of his life to studying the fascinating Barton, a legend in his own time, but an enigmatic mystery in ours. I personally took one idea from this book and used it as a marketing strategy that has produced the best results for my business I have ever seen. John Naisbitt, in his book "Megatrends" predicted that the more we become high-tech the more we long for high touch. Joe has brought back the magic of the high touch "Secrets of Success." If you want to be successful, really successful, then you just have to read this book. Rick Butts

8 of 10 people found the following review helpful:

5.0 out of 5 stars More meaningful information than tomes triple itssize, September 10, 1999

By 

M. W. Marsh "winno" (Melbourne, Australia) - See all my reviews
(REAL NAME)   

This review is from: The Seven Lost Secrets of Success (Paperback)

This is the book for absolutely anybody. It should be a must read in schools for kids on the threshold of their careers, it should be compulsory reading for people who own or manage a business and on the booklist to read right now for people who want to market themselves personally for greater success. Packs more positive, powerful punch per pound than any other book I've read in ages. Buy it now, read it now... then just do it!

4 of 5 people found the following review helpful:

5.0 out of 5 stars The Seven Lost Secrets of Success, January 24, 2009

By 

Jusuf Hariman (Australia) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius (Hardcover)

This book outlines, inter alia, Bruce Barton's 7 lost secrets of success. Since 99.9% of business don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition. Indeed, these proven principles are the foundation upon which to build a prosperous enterprise. They are: (1). Reveal the business nobody knows. Present to the reader, when once you get him, every important claim you have; (2). Remember that authorities are more easily listened to because we assume they know what they're talking about; (3). Remember that stories are a way for a message to be delivered indirectly. A good story can deliver the point better than anything else imaginable; (4). Challenge your prospect to become the best he could possibly be whether in business or at home; (5). You can successfully sell only what you sincerely believe in; (6). You can get a lot done if you're not concerned about who gets the credit for it. Give people "humanness"; and (7). Simplify and tighten your ads, your talks, your letters, and your meetings, until they squealth with tense power. Brevity is the key. Each of these secrets is illustrated with vivid, illustrious data. Buy this book, apply these secrets, and your prosperity will be assured.