Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd [Paperback]

Ph.D. Ivan Misner (Author)

Book Description

Publication Date: October 1, 1996

This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.

Product Details

• Paperback: 159 pages
• Publisher: Bard Press (October 1, 1996)
• Language: English
• ISBN-10: 1885167156
• ISBN-13: 978-1885167156
• Product Dimensions: 8.9 x 5.9 x 0.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #761,962 in Books (See Top 100 in Books)

More About the Author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has thousands of chapters throughout every populated continent of the world. Each year, BNI generated millions of referrals resulting in over billions of U.S. dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He has written twelve books, including his New York Times Bestseller; Masters of Networking as well as his recent #1 bestseller, Networking Like a Pro. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of LaVerne. He is also the Founder of the BNI Misner Charitable Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth and their three children in Claremont, CA. In his spare time!!! he is also an amateur magician and a black belt in karate.

Customer Reviews

Most Helpful Customer Reviews

61 of 62 people found the following review helpful:

4.0 out of 5 stars This book makes 'the Obvious' startling News!, July 4, 1999

By A Customer

This review is from: Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Paperback)

I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!

9 of 9 people found the following review helpful:

5.0 out of 5 stars Why do you need to read this book?, July 6, 1999

By A Customer

This review is from: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Hardcover)

Have you ever been to a business meeting or social gathering, been introduced to someone then, just five minutes later, can't remember what their name is or what their business is? Read this book and your name and business will be remembered by everyone, whether the gathering is five or fifty or more people.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Great Memory Hooks, May 8, 2006

By 

Travis Blackwell (Oklahoma City, OK) - See all my reviews

This review is from: Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Paperback)

This book is full of great memory hooks that have helped my business. At first I thought it seemed a little awkward and now naturally use the memory hooks in this book on a regular basis, even in my social life. I definitely recommend this book.