- Publisher: Mcgraw-Hill (Tx) (June 2002)
- Language: English
- ISBN-10: 0070898871
- ISBN-13: 978-0070898875
- Product Dimensions: 8.9 x 6 x 0.7 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #5,283,416 in Books (See Top 100 in Books)
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Seven Strategies of Master Negotiators
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Top Customer Reviews
Brad systematically introduces and thoroughly covers the seven strategies:
1. Build the Future with Creative Solutions
2. Come to the Table Incredibly Well-Prepared
3. Create and Claim Maximum Value
4. Understand Negotiating Styles
5. Master the Negotiation Process
6. Build Strategic Alliances
7. Become a Life-Long Learner
The "Seven Steps to Create and Claim Maximum Value" (pp. 82-105) and the "Twelve Guidelines to Improve the Negotiation Process" (pp. 151-168) are just two examples of the concrete, detailed instruction found in this book.
Six diverse case studies, introduced throughout the book, provide vivid examples of how these action tools apply to a wide array of situations and, thus, how this book is valuable for so many different people. Brad offers this idea in the introduction, when he explains how this material is so relevant to parenting.
So, even if you're a stay-at-home mom or dad who never sets foot in the "business world," you'll benefit greatly from this book!
The book is naive and has no depth. The author uses the word INCREDIBLE more often than should be legally permitted and quotes himself in the book - always a sign that research has been light. For a value added book on negotiation, please look elsewhere.