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The Seven Strategies of Master Presenters [Paperback]

Bradley C. McRae (Author), David Brooks (Author), Ted Corcoran (Foreword)
4.5 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

April 2004
Many speakers make presentations that are poorly designed, poorly delivered, and poorly received. There are those few, however, that are so masterful they move an audience to see the world differently and inspire them to achieve more than they ever thought possible. The Seven Strategies of Master Presenters will help anyone develop the presentation strategies and skills exemplified by the Master Presenters interviewed in this book, whether for a one-on-one presentation, a sales call, a talk to a small group, or a speech to an audience of a thousand or more. Among the Master Presenters included are Rudy Giuliani, former mayor of New York City; Terry Paulson, president of The International Federation of Professional Speakers, and Ted Corcoran, president, Toastmasters International 2003-1004.


Product Details

  • Paperback: 286 pages
  • Publisher: Career Press (April 2004)
  • Language: English
  • ISBN-10: 1564147444
  • ISBN-13: 978-1564147448
  • Product Dimensions: 9.1 x 6.1 x 0.6 inches
  • Shipping Weight: 14.1 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #697,872 in Books (See Top 100 in Books)

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Customer Reviews

4 Reviews
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Average Customer Review
4.5 out of 5 stars (4 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars The 7 Strategies worth 7 stars., April 17, 2005
By 
Joel Shimoji (Winnipeg, Manitoba Canada) - See all my reviews
This review is from: The Seven Strategies of Master Presenters (Paperback)
This book is in a different league than other books on presentations. It takes a quantum leap and provides insights, tools, and structure
to your presentations. I appreciated the way that the authors were
able to analyze the elements of a presentation and explain its importance.

This is the type of book you may want to read a couple of times as the
information is complex but very effective. It has helped push my presentations to the next level.

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5 of 6 people found the following review helpful:
4.0 out of 5 stars Insightful!, December 21, 2004
This review is from: The Seven Strategies of Master Presenters (Paperback)
If you get nervous before speaking in public, if you hear snores coming from the audience, if people keep leaving the room to "take a call" and don't come back, if your few remaining listeners are focused on their Blackberries, you definitely need this book. Authors Brad McRae and David Brooks have long, varied experience in public speaking and offer a concise, well-organized, straightforward guide for the perplexed. The book covers everything you need to know about making an excellent public presentation: how to meet deadlines, how to organize your slides, what to do when construction workers start hammering in the next room, even how to handle hecklers and pests. The authors provide a wealth of anecdotes and illustrations. As a bonus, much of their counsel about public speaking equally applies to other kinds of communication, so the principles in this book can help you improve not only your speaking but your writing, website design and more. We recommend it highly.
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4.0 out of 5 stars Basic, boilerplate, a text book approach, January 3, 2006
This review is from: The Seven Strategies of Master Presenters (Paperback)
This has some good stuff in outline format with lots of detail and obviously the authors have done their research. It is laid out in a readable and very organized fashion around the template from Toastmasters so it is a good outline for speakers from beginning to end. A little boring to read but I am sure effective stuff.
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Inside This Book (learn more)
First Sentence:
We have all attended great presentations; the only problem was that they were for the wrong audience. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
slight edge technique, salient feedback, attentiveness level, outstanding content, seven strategies, zero draft, thy audience, perfect quote, best presenters, effective presentation skills, presenters use, dynamic delivery, excess anxiety, difficult participants, total quality improvement, mastermind group, many presenters, muscle level, other presenters, influencing skills
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Master Presenters, Master Negotiators, Janet Lapp, World Champion of Public Speaking, Les Brown, National Speakers Association, Feedback Form, New York, Peter Legge, Rubik's Cube, Winston Churchill, Stephen Lewis, Craig Valentine, David Ropeik, Harriett Tubman, Jack Welch, Miss Francis, Negotiation Jeopardy, North America, Participatory Management, Western Africa
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