I love these diapers. When I first opened up a free sample of these diapers given to us at a childbirth education class, I gasped, knowing that I had bought a few cases of these diapers -these are unbleached diapers, which means that they're not white - they're a natural tan color. A friend also bought a package of these for me for use in a baby shower game, and when she opened the package, she gasped, too! Once you get past the initial reaction to their appearance, you'll likely love these diapers and won't switch to anything else. We used up the newborn pampers given to us by the hospital which I didn't like because they smelled like artifical fragrance, and we tried a store brand when we ran out of our Seventh Generation diapers, and they didn't work nearly as well. Seventh Generation's diaper is roomy and holds quite a bit of pee/poop, so you rarely have to deal with a blowout - which is quite worth the slight additional cost. Besides, if you buy these on Amazon by the case, the cost is comparable to buying regular store brands, but you're getting a better product! Another great thing about these diapers is that they don't have any sesame street or other commercial characters on them - I like to keep my kid away from as much of that subliminal marketing as I can, for as long as I can - and the natural tan color looks cute! Aside from the scratchy tab problem addressed in other reviews and which Seventh Generation is working to fix, these are a near-perfect disposable diaper!
Update: Seventh Generation fixed the scratchy tab problem right after I wrote this review. They're now soft and effective. Thanks!