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  • Seventh Generation Powder Laundry Concentrated, Real Citrus and Wild Lavender, 112-Ounce (Packaging May Vary)
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Seventh Generation Powder Laundry Concentrated, Real Citrus and Wild Lavender, 112-Ounce (Packaging May Vary)


Price: $17.99 ($0.16 / Ounce) & FREE Shipping
Only 12 left in stock.
Real Citrus and Wild Lavender
  • Fast acting enzymes and oxygen-based bleach remove even your toughest stains
  • A biodegradable formula free of optical brighteners, dyes, & synthetic fragrances
  • Super-concentrated: use less, same cleaning power
  • Fast acting triple-enzyme formula
  • Detergent designed for standard and HE machines
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Frequently Bought Together

Seventh Generation Powder Laundry Concentrated, Real Citrus and Wild Lavender, 112-Ounce (Packaging May Vary) + Seventh Generation Auto Dish Pacs, Free and Clear, 45 Count
Price for both: $27.78

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Important Information

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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Description

Scent Name: Real Citrus and Wild Lavender

Product Description

Life throws a lot of things at your laundry. With Seventh Generation's NEW Natural Powder Laundry Concentrate in your Standard or High Efficiency machine, you can use less and still see super-concentrated cleaning power. This biodegradable, plant-derived formula effectively removes dirt and grease without optical brighteners. Scented with whole essential oils & botanical extracts, or available in an unscented Free & Clear version.

From the Manufacturer

laundry

Laundry powder that’s filled with good things! This biodegradable, natural laundry detergent formula powers out tough stains, dirt and grease with a unique combination of enzymes and oxygen-based bleach.

What are Optical Brighteners and Why Does Seventh Generation Not Use Them?

Optical brighteners are synthetic chemicals that make fabrics appear brighter in the presence of ultraviolet light. They don't have anything to do with getting things clean -- they’re an optical illusion that makes our laundry seem brighter and whiter than it really is.

Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause a reaction that looks like sunburn.

They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish.


works
works
works
Seventh Generation's Promise to You

It works: Unique concentrated formula removes stubborn stains, dirt and grease. Works great even in cold water.


It's natural: USDA certified 71% biobased concentrated laundry detergent. Fragranced with essential oils and botanical extracts.

We care: Plant based cleaning agents and enzymes work without dyes, synthetic fragrances or optical brighteners.

Natural Laundry Detergent:
  • Laundry powder designed for standard and HE machines
  • Concentrated laundry detergent powder
  • Free of optical brighteners and synthetic fragrances
  • Contains enzymes and oxygen-based bleach
  • Cloth diaper safe
  • Biodegradable laundry detergent formula
  • Recycled paperboard, made with minimum 35% post-consumer content
  • Available in two varieties: Free & Clear and Real Citrus and Wild Lavender

About Seventh Generation

Seventh Generation is one of the nation's leading natural brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for human health, air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it.


Other Seventh Generation Products You'll Love

Free & Clear Natural Fabric Softener Sheets

Free & Clear Natural Oxy Stain Remover

Free & Clear Natural Laundry Detergent Packs

Free & Clear Natural Laundry Stain Remover

Free & Clear Natural Fabric Softener



Product Details

Scent Name: Real Citrus and Wild Lavender
  • Product Dimensions: 8.5 x 4.3 x 8.5 inches
  • Shipping Weight: 7.3 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B004KQFB7W
  • UPC: 732913228256
  • Item model number: 06293-BA
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (256 customer reviews)
  • Amazon Best Sellers Rank: #19,790 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Customer Reviews

I have very sensitive skin.
carrieplant
I stopped using this detergent because to me it didn't dissolve that well in cold or warm water.
digigirl
It works great and cleans our clothes as well as any other laundry soap we've used.
E. Evans

Most Helpful Customer Reviews

49 of 49 people found the following review helpful By Chad Cunningham on March 21, 2013
Scent Name: Free and Clear Verified Purchase
I like Seventh Generation products but if you wash in cold water (as everyone tells you to do these days) this is not the detergent you want. And now I'm stuck with a big container of it. While it cleans well and on a cost per load basis is a good deal (especially for a 'natural' product), I end up having to dissolve the powder in some hot water first and then add that to the cold wash. Otherwise, I end up with clumps of powder on my clothes or the bottom of the washer.
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78 of 83 people found the following review helpful By Carol F. Metzger on July 28, 2011
Scent Name: Free and Clear Verified Purchase
This is a wonderful product. I would use nothing else, BUT -- I had a subscription for this item, and this is the second shipment in a row that has arrived with powdered detergent leaking from the cartons. This is not acceptable. It is messy, wasteful, and a possible hazard. I have cancelled my subscription. I hope Amazon does something about containment during shipping.

[...]

Update, July 2012
The boxes now come sealed in plastic. Problem resolved.
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26 of 27 people found the following review helpful By mamato2 on May 22, 2011
Scent Name: Free and Clear Verified Purchase
This detergent is the best clean I have found. Not perfumed and infused with toxins, just fresh and truly clean. It gets out everything...for the tough spots just soak for a bit before washing.
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19 of 19 people found the following review helpful By T. M. Staller on May 3, 2013
Scent Name: Free and Clear Verified Purchase
Seventh Generation laundry soap works very well. Yes the box stinks, but it is greener than using plastic, and there are some reviews that mention soap doesn't fully dissolve in cold water. I have experienced this, but as a resolution I start cold water loads with warm water just fill enough to dissolve then switch to cold which fixes the dissolving issue. My sons eczema has gone away using this product and it scores a 10 with EWG so I'll continue to use.
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24 of 26 people found the following review helpful By Ali Julia #1 REVIEWER#1 HALL OF FAME on October 18, 2011
Scent Name: Free and Clear
This is a very good detergent!

I like
1) It cleans well (as well as Tide and Kirkland brand I have used in recent past)
2) It does not add any scent of its own (my beef with Kirkland and Tide is that they add a perfume scent)
3) Does not have brighteners (some studies show they are not good for our skins)
4) It is biodegradable (good for environment)
5) Reasonable cost

I don't like
1) Nothing at all!

Ali Julia review
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30 of 35 people found the following review helpful By Donna on April 23, 2011
Scent Name: Real Citrus and Wild Lavender Verified Purchase
I would recommend this detergent if you are looking for something that is natural and economical that works well. It does a great job getting laundry clean and I like the concentrated size...small box, small scoop, etc. I have a front load washer and it works very well with it. The only downside I see (and it might not be a down side for some), is that it isn't strong scented. My clothes come out nice and clean, but I don't notice that fresh laundry smell when I've got the laundry going. My clothes smell fresh, but it's a plain scent, very faint, and hardly any lavender scent to it at all. But some people might prefer that. I find it a bit disappointing, but not enough to stop using it, because it performs very well...instead, I might switch to a fabric softener with some scent to it, to add what I'm missing. I will continue to use this and recommend it.
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11 of 11 people found the following review helpful By Mammer Jammer on May 17, 2012
Scent Name: Real Citrus and Wild Lavender Verified Purchase
Before using this product, I would soak my clothes for at least one hour, then wash them for the longest period of time (like when I was young and we used wringer washers with no timers on them) and still felt the clothes were not as bright as they should be.
VOILA! My clothes are now softer, brighter and cleaner without washing them for long periods of time, making this product energy efficient, as well. And, I no longer need to use bleach to whiten the whites.
To date, this is the best environmentally safe laundry product I have used and highly recommend it.
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9 of 9 people found the following review helpful By Timothy Driskell on October 3, 2011
Scent Name: Real Citrus and Wild Lavender Verified Purchase
I am currently on my second box of this powder. I really like that it has no smell despite what the name says. It is also a plus that it is all natural and makes me feel better to use while on a septic tank. Having three young kids and one with eczema problems I like adding little to the laundry as possible, I use no softeners as well. Switching from Tide I am really impressed that all my loads come out just as clean and you would never know the difference. Over all I am super pleased with this powder and do recommend it to my family.
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Most Recent Customer Reviews

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