Seventh Generation 2x Liquid Laundry Detergent, 32-Ounce Bottles (Pack of 6)

Other products by Seventh Generation

Product Features

• Environmentally-friendly laundry detergent is tough on grease and easy on the environment
• Concentrated formula uses less packaging, less water, and less fuel
• Formulated to work in high-efficiency and standard machines
• Works in all water temperatures
• Free of fragrances and dyes

Product Description

Scent Name: Free & Clear

Amazon.com Product Description

Seventh Generation 2X Laundry Concentrate is tough on dirt but gentle on your clothes and the environment. This non-toxic, biodegradable, and phosphate-free laundry concentrate is specially formulated for high-efficiency and standard machines and features a naturally derived and gentle blue eucalyptus and lavender scent.

Completely Natural Cleaning Power for Your Clothes
Seventh Generation 2X Laundry Concentrate is tough on dirt and stains, while being completely free of phosphates, optical brighteners, bleach and other ingredients that are harmful for your and your environment. This concentrate is made from a low-foaming blend of naturally derived cleaning agents (coconut-derived surfactants, glycerin), natural water softeners, alkalinity builders, and anti-redeposition agents (sodium citrate, borax), non-animal-derived enzymes to remove protein and starch stains and protect fabrics, plant-derived anti-foaming agents (glycerol monooleate, oleic acid), and cleaning enhancers (calcium chloride).

Non-toxic, hypo-allergenic, biodegradable, and Kosher-certified, Seventh Generation 2X Laundry Concentrate is completely phosphate- and dye-free, is safe for septic and greywater systems, and has never been tested on animals.

What's Wrong with Phosphates and Optical Brighteners
Phosphates are natural minerals that, when used in detergents, can reduce water hardness, which allows the detergent's soap to clean more effectively, and prevent dirt from being redeposited back onto the items being cleaned. However, once the phosphates are released back into the environment via household wastewater, the results can be disastrous to the environment.

Phosphates encourage algae growth, which directly leads to a decrease in the oxygen supply in water ways--a situation that can ultimately leads to the deaths of living organisms, and eventually the entire waterway.

Similarly, optical brighteners have long been used to clean our laundry. They help mask any yellowing that may be present in the treated material and makes the material seem brighter and whiter than it would otherwise naturally appear to the eye by creating an enhanced "whiter-than-white" surface that doesn't get clothes any cleaner but simply makes them look that way.

Many of the chemicals in optical brighteners, however, are toxic to fish and other aquatic life, are slow to degrade, and can cause mutations in bacteria. And in terms of human health, exposure to optical brighteners, which remain on laundry by design, can cause eye irritations and skin reactions in sensitive individuals.

Why Clean Naturally?
Unlike many conventional laundry concentrates detergents, the Seventh Generation 2X Laundry Concentrate does not create unpleasant fumes, will not leave harmful residues, and is safer for the environment. Plant-derived cleaners are made from renewable resources rather than from petroleum. Studies show that making household cleaners from plant-derived materials uses less energy than making the same cleaners from petroleum. Using less energy helps reduce emissions of greenhouse gases.

If every household in the U.S. replaced just one bottle of 50-ounce 2X petroleum-based liquid laundry detergent with the Seventh Generation 2X Laundry Concentrate, we could save 233,000 barrels of oil, enough to heat and cool 13,400 U.S. homes for a year! Additionally, thousands of tons of phosphates and other harmful chemicals will be removed from our ecosystem.

Also, concentrated laundry detergents come with great environmental benefits. Each bottle of 2X concentrated detergent is half the size of a bottle of regular laundry detergent and washes the same number of loads. In addition to requiring less fuel to ship the detergent to you, the entire manufacturing process is more efficient--using less water, less packaging, and less fuel.

The Right (Natural) Fragrance for your Home
Our sense of smell is powerful and evocative. Experiencing a scent unfold can transform our mood, transport us to distant places, or connect us through a shared experience. When you use natural cleaners, not only do you care for the health of the environment, you also care for the health of the people in your home. The scents in Seventh Generation household cleaners are created from whole and natural plant essences, and let you clean without harsh or unpleasant chemicals and odors.

Blue Eucalyptus and Lavender is a gentle scent that infuses a sense of energy and accomplishment--leaving your clothes smelling purely clean. It is made with a blend of eucalyptus, lavender, and pine whole plant essences.

About Seventh Generation
Seventh Generation offers a complete line of natural household products designed to work as well as their traditional counterparts, but use renewable, non-toxic, phosphate-free, and biodegradable ingredients as often as possible, and are never tested on animals. Seventh Generation products are healthy and safe for the air, the surfaces, the pets, and the people in your home--and for the environment outside of it. Every time you use Seventh Generation products you make a difference by saving natural resources, keeping toxic chemicals out of the environment, and making the world a safer place for this and the next seven generations.


Product Description
Specially formulated for high-efficiency and standard machines, our new Free & Clear 2X-formula Laundry Liquid features the same powerful performance of our Natural Laundry Detergents, but in a concentrated form. You use less detergent and we use less water (by not having to dilute detergent) and less plastic in our packaging.

Product Details

• Item Weight: 2.3 pounds
• Shipping Weight: 16.6 pounds (View shipping rates and policies)
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• Note: Gift-wrapping is not available for this item.
• ASIN: B001FA1O3G
• Average Customer Review: 3.6 out of 5 stars See all reviews (39 customer reviews)
• Amazon.com Sales Rank: #308 in Health & Personal Care (See Bestsellers in Health & Personal Care)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars Great HE Laundry Detergent for the Chemically Sensitive, the Environmentally Conscious, and Those Who Love Clean Clothes, October 22, 2008

By	O. Brown "Ms. O. Khannah-Brown" (Twopeas, WA) - See all my reviews (TOP 10 REVIEWER)    (REAL NAME)

*****
This is Seventh Generation's newest laundry detergent, made for high efficiency washers. It works well in standard washers as well, though, and you don't have to lug around all of the extra weight due to added water.

I have tried both the Blue Eucalyptus & Lavender scent and the White Flower & Bergamot Citrus Scent. I love both, but especially the White Flower & Bergamot Citrus, but I think that the Blue Eucalyptus & Lavender will be more popular. I have seen reviews in which many people dislike the bergamot scent...it is very bergamot-y, so if you're not sure you'd like that, I'd go with the more conventional eucalyptus-lavender scent. Both work equally well in getting your clothes clean!

The 32 ounce bottle size is perfect, lasts a long time, for an HE washer 32 loads and for a standard washer, about 21 loads.

This product is free of dyes and scented with essential oils and botanical extracts! That is one of my favorite features---goodbye to nasty, fake, chemical smells; hello to subtly scented clean clothes!

The detergent is non-toxic, biodegradable, contains no optical brighteners or petroleum-based cleaners or phosphates. It is safe for septic tanks and gray water systems. It fights stains with non-animal-derived enzymes. It leaves no residues that could irritate sensitive skin. It works in water at temperatures from 45 degrees to 145 degrees Fahrenheit.

The amount of suds this detergent produces is very low (just be aware), but it works GREAT!

You can find out more about Seventh Generation at their web site, seventhgeneration.com. They are the nation's leading brand of non-toxic and environmentally safe household products.
*****

10 of 12 people found the following review helpful:

1.0 out of 5 stars Detergent not what it seems, April 2, 2009

By	LoriD "Lori" (USA) - See all my reviews

I bought Seven Generations laundry detergent since I have eczema. They are so proud that they list ingredients however you have to pull off the top label on the product to see them. When I got home I was surprised to learn this product has sodium laurel sulphate in it. I was told by dermatologists and allergists to never use anything with this in it. They need to put their product ingredients in plain view so they can be seen. When I complained to the company they wrote back they were sorry I didn't like the "dishwasher soap". Not happy with company or service. Wouldn't buy again.

3 of 3 people found the following review helpful:

5.0 out of 5 stars I love this stuff!!, January 4, 2009

By	T. Mahoney "Blessed Mama" (Northern Va) - See all my reviews (REAL NAME)

I have four kids and have been using this detergent for over a year now in our front loader machine. It is ultra concentrated and with a front loader, the label says to 1/3 less of it, so it goes a long way. I absolutely love this product! As a matter of fact, it gets stains out so well that I now use it to pretreat stains. I filled a squirt bottle with half detergent and half water, shook it up and spray it on the stains about ten minutes before I throw the clothes into the washer. I have never had a problem with this liquid harming my colors. There is no bleach in this product as there is in the powdered detergent, so I cannot see why one other reviewer has had problems. I use it with the baby's clothes, darks, whites, and colors and have never had a problem with it discoloring clothes and I would definately know that if I pretreat stains with it. Our clothes come out so clean, and I know that I am keeping my kids safe without using chemicals. Thank you Seventh Generation!!

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