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Non-toxic, hypo-allergenic, biodegradable, and Kosher-certified, Seventh Generation 2X Laundry Concentrate is completely phosphate- and dye-free, is safe for septic and greywater systems, and has never been tested on animals.
What's Wrong with Phosphates and Optical Brighteners
Phosphates are natural minerals that, when used in detergents, can reduce water hardness, which allows the detergent's soap to clean more effectively, and prevent dirt from being redeposited back onto the items being cleaned. However, once the phosphates are released back into the environment via household wastewater, the results can be disastrous to the environment.
Phosphates encourage algae growth, which directly leads to a decrease in the oxygen supply in water ways--a situation that can ultimately leads to the deaths of living organisms, and eventually the entire waterway.
Similarly, optical brighteners have long been used to clean our laundry. They help mask any yellowing that may be present in the treated material and makes the material seem brighter and whiter than it would otherwise naturally appear to the eye by creating an enhanced "whiter-than-white" surface that doesn't get clothes any cleaner but simply makes them look that way.
Many of the chemicals in optical brighteners, however, are toxic to fish and other aquatic life, are slow to degrade, and can cause mutations in bacteria. And in terms of human health, exposure to optical brighteners, which remain on laundry by design, can cause eye irritations and skin reactions in sensitive individuals.
Why Clean Naturally?
Unlike many conventional laundry concentrates detergents, the Seventh Generation 2X Laundry Concentrate does not create unpleasant fumes, will not leave harmful residues, and is safer for the environment. Plant-derived cleaners are made from renewable resources rather than from petroleum. Studies show that making household cleaners from plant-derived materials uses less energy than making the same cleaners from petroleum. Using less energy helps reduce emissions of greenhouse gases.
If every household in the U.S. replaced just one bottle of 50-ounce 2X petroleum-based liquid laundry detergent with the Seventh Generation 2X Laundry Concentrate, we could save 233,000 barrels of oil, enough to heat and cool 13,400 U.S. homes for a year! Additionally, thousands of tons of phosphates and other harmful chemicals will be removed from our ecosystem.
Also, concentrated laundry detergents come with great environmental benefits. Each bottle of 2X concentrated detergent is half the size of a bottle of regular laundry detergent and washes the same number of loads. In addition to requiring less fuel to ship the detergent to you, the entire manufacturing process is more efficient--using less water, less packaging, and less fuel.
Free & Clear of Fragrances--Because You Want it That Way
Our sense of smell is powerful and evocative. Experiencing a scent unfold can transform our mood, transport us to distant places, or connect us through a shared experience. But many people are sensitive to fragrances or dyes, or prefer unscented products. This Free & Clear Laundry Concentrate is made entirely without fragrances.
Many conventional products call their products "free," but in fact mask the smell of their surfactants (detergents) with added fragrances. Seventh Generation products are truly free and clear of added fragrances, and have been confirmed to be hypo-allergenic through independent testing.
About Seventh Generation
Seventh Generation offers a complete line of natural household products designed to work as well as their traditional counterparts, but use renewable, non-toxic, phosphate-free, and biodegradable ingredients as often as possible, and are never tested on animals. Seventh Generation products are healthy and safe for the air, the surfaces, the pets, and the people in your home--and for the environment outside of it. Every time you use Seventh Generation products you make a difference by saving natural resources, keeping toxic chemicals out of the environment, and making the world a safer place for this and the next seven generations.
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I have been using this detergent for some time because it cleans even very dirty items well, including horse blankets.Published 7 months ago by Jane M.
My Daughter is not one that has allergies to many things at all. None that I know of. But this detergent made her break out baddddddd!!! Read morePublished on May 28, 2012 by C. Wayman
I think this is really good laundry soap overall. I like that it is natural and not full of nasty chemicals. Read morePublished on June 19, 2011 by Alexander Murray
I purchase mine from health food stores now but I love this natural detergent. I use natural everything.I think its cheaper at your local grocery stores or health food stores.Published on December 25, 2010 by Orgainc mama-san
This detergent is awesome. I love that it's all natural and has no smell. I break out in hives from conventional fabric softeners with dyes, perfumes, and petroleum byproducts. Read morePublished on November 2, 2009 by RunVeg
I was pleasantly surprised at both the cleaning and the softness of the finished laundry.
Using only small amounts appears to work well both in a small conventional... Read more
I bought some at a local store as I have had rashes off and on for 7 months. It cleans the clothes real good. A little bit goes a long way. Read morePublished on November 16, 2008 by Sherry
One star for cleaning my cloths
One star for environmentally friendliness.
Minus 3 stars for fading $100 worth of my nice cloths. Read more
I've been using this detergent for at least a decade if not longer, but I have a whole new appreciation for it after my daughter rolled in the dirt while wearing new white pajamas. Read morePublished on September 21, 2008 by D. Williams