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The plant-based, multiple enzyme liquid laundry detergent fights the toughest stains, naturally. 4X Natural Liquid Laundry Detergent contains 53 loads as measured to medium dose. This powerful 4X formula delivers the same number of loads as a typical 80 ounce 2X laundry bottle. That’s a lot of powerful plants!
It works: 4X concentrated triple-enzyme formula works great even in cold water. Removes stubborn stains and grease.
It's natural: USDA certified 95% biobased concentrated laundry detergent.
We care: Clinically tested to be hypoallergenic. Made without dyes, synthetic fragrances, or optical brighteners.
Optical brighteners are synthetic chemicals that make fabrics appear brighter in the presence of ultraviolet light. They don't have anything to do with getting things clean – they’re an optical illusion that makes laundry seem brighter and whiter than it really is.
Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause irritation.
They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish.
4X Natural Liquid Laundry Detergent is highly concentrated and designed to produce the best results when measured and used according to these easy steps:
About Seventh Generation: Seventh Generation is one of the nation's leading natural brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for human health, air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it.
Flavor: Geranium Blossoms & Vanilla
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This stuff cleans just the same as any detergent, it doesn't lack any luster just because it's from a "natural" brand. And the scent is my fav! Read morePublished 1 day ago by myopinion
Cleans your clothes great without all the chemicals. I can't take the odor either with other detergents with a strong scent. Wonderful product. Alot better for everyone. Read morePublished 5 days ago by Nina Morgan
I switched to Seventh Generation products a few years ago knowing it is a company that produces products that are safe for both my family health and the environment. Read morePublished 6 days ago by Mary Jane Rissacher
I switched to this product a little over a week ago. I was feeling sick and lethargic and assumed I'd caught the flu but then I finally broke out in hives and decided to... Read morePublished 7 days ago by asylum_e
My 3 year old has developed eczema. I realized that I needed to change our laundry detergent fast, if I wanted to start to eliminate the toxins that he was being exposed too. Read morePublished 10 days ago by Melissa
This detergent gets out almost everything. Including the myriad of fabric softener scents from second hand clothes that make me sneeze. Read morePublished 13 days ago by Laura Johnson
Great for people with allergies or sensitivities to chemicals, dyes and perfumes. Or if you just would prefer not to have them, like us, then this detergent would be great for you.Published 19 days ago by marissa
I have been a Seventh Generation fan for many years now. I only eat organic or sustainably raised foods, and I am as particular with what goes on my body as I am with what goes in... Read morePublished 20 days ago by Thinkman
I like the bottle size and the fact that it's concentrated so I don't have to use as much to get the clothes clean.Published 20 days ago by Betsey B. Phillips