Seventy-nine Short Essays on Design [Hardcover]

Michael Bierut (Author)

Book Description

Publication Date: May 31, 2007

Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writingserious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

Editorial Reviews

Review

Bierut is a writer who balances equal dose of optimism and skepticism to draw readers in and let them find their own way out. Each of the 79 essays is printed in a different typeface, and though a reader could probably do without Bulmer and Danubia, reading the changing text is part of the enjoyable adventure as Bierut looks at ordinary circumstances of design that have the ability to create extraordinary consequences in life. -- Communication Arts, August 2007

Highbrow and brilliant. -- New York Magazine, The Approval Matrix, August 2007

I was rewarded every time I dipped into this elegant, thoughtful compilation of stand-alone essays. -- Adage, November 2007

In this lively collection of previously published essays, Michael Bierut provides a compulsively readable guide to all things design. While fonts and logos receive their expected due, so too do Eero Saarinen's TWA terminal, treadmill tripping, and enormous wild geese. -- Dwell, January 2008

Topics range from design-related discourses on how to become famous or deal with a client to art, economics, history, war, politics and books. Even the redesigned Food Pyramid gets a section. Regardless of the topic, Bierut's sometimes-bemused voice and peircing intelligence illuminate the central role of design in our lives. -- STEP Inside Design, August 2007

"A very well written, witty book that should find its way into any truly nerdy Dwell reader's bathroom." --Dwell Magazine

About the Author

Michael Bierut is a partner at Pentagram and a 2006 AIGA medalist. He is a design critic for the online journal Design Observer, the Public Radio International program Studio 360, and the Yale School of Art.

Product Details

• Hardcover: 240 pages
• Publisher: Princeton Architectural Press; 1st edition (May 31, 2007)
• Language: English
• ISBN-10: 1568986998
• ISBN-13: 978-1568986999
• Product Dimensions: 9 x 6.3 x 1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #146,215 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars An Insiders Perspective, November 15, 2007

By 

Henry Beer Communication Arts (Boulder CO) - See all my reviews
(REAL NAME)   

This review is from: Seventy-nine Short Essays on Design (Hardcover)

Michael Beirut has collected many of the essays he has written for the Design Observer, a blog he founded with other designers with a focus on graphic design practice and process.

Michael's seasoned perspective on the education of young designers, the events and experiences he turned to his advantage as a young person are enlightening and entertaining. He all but pleads to get young designers to recognize that design revolves around life, rather than the other way around. This book may present a challenge for someone not familiar with the personalities, and particularities of graphic design's inner workings. It is a fascinating and well written perspective on the professional's life, which is notable in that Michael is highly successful designer and a partner in the estimable multinatiional design firm, Pentagram.

9 of 11 people found the following review helpful:

2.0 out of 5 stars smug, self-congratulatory pap dressed up as profound insight, November 2, 2010

By 

Robert Muirhead "Bob" (Melbourne, Australia) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Seventy-nine Short Essays on Design (Hardcover)

What an annoying, disappointing waste of money "Seventy-nine Short Essays on Design" by Michael Bierut turned out to be! Nearly all of the 79 essays are smug, self-congratulatory pap dressed up as profound insight.

In their original context the essays would have been targeted at a specific readership and perhaps those readers liked this stuff and were used to it. But when published as a collection, specialist "occupational" essays like these reach far broader audiences who may find the material and style not to their taste - if not downright silly.

Individually, the essays might be worth casually browsing if you have run out of soup can labels; but as a collection read through as a normal book they reveal their shallow superficiality only too graphically. Frankly, after reading the first five essays I already felt cheated.

Take the essay "How to Become Famous", for example. It is basically semi-humorous, insider nonsense that includes exhortations like "when in doubt, make it big. If still in doubt, make it red." OK, that's worth a knowing chuckle the first time you read it, but the humour palls after reading endless injunctions in the same vein.

Here's another example of the pretentious claptrap sprinkled throughout the book: "our traditional conception of graphic design history reduces what is actually a complex and ever-shifting melange of incident and influence to a falsely organised canon of images."

Some of the essays (eg essays 6, 7 and 11) are abbreviated book reviews; but book reviews used as a platform for the essayist to expound his own ideas. In fact, many of the essays seem to be more about their author, the pronoun "I" appears early and frequently, rather than about the subjects themselves. Personally, I find that sort of egotism distasteful, not to mention disrespectful to the putative subject of an essay.

Essays 9 and 10 are obituaries - of a sort. Essay 10 is particularly crass in that the author uses the occasion of another man's death to talk about himself - yet again.

Most of the essays are mercifully short, often only a page or two, so I was able to heave a sigh of relief after reaching the end of one of these forgettable pot-boilers, hoping that the next essay might be better. Such hopes were invariably dashed, and my heart sank ever lower as the interminable pages of the book ground on to the end. Eventually I was able to read one of these essays in about 45 seconds with no loss of comprehension.

Each of the essays is set in a different font, which is not obvious at all if you just flick through all the pages. That's rather novel and I suppose it has some mild curiosity value for the reader.

The design of the book itself is sparsely minimalist. I rather liked that - it's in keeping with the content of the essays.

General readers might glean a few interesting insights into the self-absorption of the author, but I doubt if professional designers would get anything insightful (or even useful) from the book at all. It goes without saying that design students should give this light-weight pot-boiler a miss and spend their time and money on more worthwhile publications.

I suppose I should try to end on a positive note. The Appendix lists all the essays, the fonts used and the original sources. That's helpful in case the reader wants to check out the references, and to note authors and publications to be avoided in future. Oh, and the paper has a nice, heavy feel.

4 of 4 people found the following review helpful:

4.0 out of 5 stars "Not everything is design ..., January 31, 2008

By 

Robert C. Ross (New Jersey) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Seventy-nine Short Essays on Design (Hardcover)

But design is about everything. So do yourself a favor: be ready for anything."

Many of Michael Bierut's 79 essays here appeared online or in other collections. The essays cover an enormous range of topics and touch on an incredible number of people.

Each essay is set in a different typeface, ranging in age from Bembo, designed in 1495, to Flama, created in 2006. Every experienced reader is familiar with the colophones at the end of many books, and many of us recognize Helvetica, Bodoni, Arial, Roman and Times New Roman. At least one font stars in a movie; Helvetica "is a feature-length independent film about typography, graphic design and global visual culture," and has been well received by Amazon reviewers.

(Virginia Postrel reviewed the book for "The Atlantic" focusing on fonts, and has a very interesting discussion with the director, Gary Hustwit, of "Helvetica" on the Atlantic website.)

Bierut is a senior critic in graphic designs at the Yale School of Art. He is a co-founder of the Design Observer blog. He comments about graphic design in everyday life on the blog and on Public Radio International's "Studio 360."

Here's a sample of the riches here:

"It's not hard to see why innovation is becoming the design world's favorite euphemism. Design sounds cosmetic and ephemeral; innovation sounds energetic and essential. Design conjures images of androgynous figures in black turtlenecks wielding clove cigarettes; innovators are forthright fellows with their shirtsleeves rolled up, covering whiteboards with vigorous magicmarkered diagrams, arrows pointing to words like 'Results!' But best of all, the cult of innovation neatly sidesteps the problem that has befuddled the business case for design from the beginning. Thomas Watson, Jr.'s famous dictum 'good design is good business' implies that there's good design and there's bad design; what he doesn't reveal is how to reliably tell one from the other. Neither has anyone else. It's taken for granted that innovation, however, is always good."

Robert C. Ross 2008