From Publishers Weekly
Fashion hipsters Rannels, Alvarado and Meng are co-owners of San Francisco's Stitch Lounge, a drop-in sewing center where would-be fashionistas can rent sewing machines by the hour, take lessons and compare notes on design and technique. They are enthusiastic teachers and, in their first book, give beginning sewers all the basics, plus 22 tempting projects. Their mission—"subverting" fashion—is all about "embellishing and customizing clothes—refashioning them to make them uniquely your own." This can mean anything from altering the fit of a blouse with pin tucks and sewing ribbon stripes onto an old pair of jeans to whipping up a sun dress out of a pillowcase. They start with a solid chapter on hand sewing (mending rips, hemming skirts), then tell you everything you've ever wanted to know about sewing machines but were afraid to ask. T-shirts are torn apart to make mini skirts, shoulder bags and tube tops. It's true that the results have a shaggy and informal look, definitely suited to a young audience, but the projects are quick and fun and get the creative juices flowing. With its casual approach and offbeat creations, this is definitely not your mother's sewing book. (Sept.)
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""Once related to little old ladies, the frugal minded and neohippie handicrafters, sewing your own clothes is back in vogue...New books such as Sew Subversive by the founders of Stitch Lounge in San Francisco...give step-by-step instructions for all kinds of projects.""
""- Time magazine
""""Sew Subversive is filled with lots of inspiring DIY fashion, refashioning ideas, and tutorials for projects like making a pillowcase dress, or turning old sweaters into a scarf.""""
- CRAFT magazine
""""""""This book rocks!...The owners of Stitch Lounge took a decidedly alternative approach to designing and repurposing clothing...whether your look is grunge or sophisticated casual, there's something here for everyone.""
- ""Creative Techniques magazine
What fun! Clever, off the wall, creative and definitely not your granny's sewing book. These three young authors have managed to create a sewing guide that speaks the language of the young. As an example, we usually refer to the right side and wrong side of the fabric; the two Melissas and one Hope refer to the party side and the business side of the fabric. This gets the new sewer all the information that is needed to get down to the fun part...the creative sewing....fast.
Linda Stewart, Professional Association of Custom Clothiers