|
||||||||||||||||||||||||||||||||||||||
|
3 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
5 of 7 people found the following review helpful:
5.0 out of 5 stars
When Sex Sells It Sells Very Well!
Heller has done a superb job exploring the emergence of super-sexy figures and the ultra-erotic images used in modern advertising. The average grocery store-sold magazine of today has more sex in it than any male magazine sold during the 1960s or 1970s. Why? Because people love sex and they love sexual images. The allure or sexual advertising has become a...
Published on September 1, 2000 by M. Erbschloe
|
 |
6 of 10 people found the following review helpful:
1.0 out of 5 stars
A BOOK FOR IDIOTS!
What a terrible disappoinment it was to read this book. The secrets of sex as a tool in advertising and design are talked about in this so-called exploration of erotic and exotic media. The want to be interviews with what they call leading figures in mainstream marketing tries to focus on sex and innuendo, but from a very bad point of view. They bring in pornography of...
Published on May 1, 2001
|
|
Most Helpful First | Newest First
|
|
5 of 7 people found the following review helpful:
5.0 out of 5 stars
When Sex Sells It Sells Very Well!,
By
This review is from: Sex Appeal: The Art of Allure in Graphic and Advertising Design (Paperback)
Heller has done a superb job exploring the emergence of super-sexy figures and the ultra-erotic images used in modern advertising. The average grocery store-sold magazine of today has more sex in it than any male magazine sold during the 1960s or 1970s. Why? Because people love sex and they love sexual images. The allure or sexual advertising has become a fixture in the weaving of personal and societal fantasy. And this is one of the reasons why sex is such an effective selling and marketing tool. Heller illuminates the forces behind the drive and explores the mystery behind why sex sells so well.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
Uh, ok. Sure.,
By
This review is from: Sex Appeal: The Art of Allure in Graphic and Advertising Design (Paperback)
I think "a California reader" should just go back to reading Hustler and leave the design books to the "idiots".
6 of 10 people found the following review helpful:
1.0 out of 5 stars
A BOOK FOR IDIOTS!,
By A Customer
This review is from: Sex Appeal: The Art of Allure in Graphic and Advertising Design (Paperback)
What a terrible disappoinment it was to read this book. The secrets of sex as a tool in advertising and design are talked about in this so-called exploration of erotic and exotic media. The want to be interviews with what they call leading figures in mainstream marketing tries to focus on sex and innuendo, but from a very bad point of view. They bring in pornography of Calvin Klein ads, graphic and advertising design from music, art, film, packaging, and publishing. SO WHAT! What are they really trying to get across, only an idiot will know. I thought this book was stupid, shallow and totally senseless. I DO NOT recommend it to anyone.
|
|
Most Helpful First | Newest First
|
|
Sex Appeal: The Art of Allure in Graphic and Advertising Design by Steven Heller (Paperback - May 2000)
Used & New from: $2.56
| |
| ||
