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1 of 1 people found the following review helpful:
5.0 out of 5 stars Amazing
So basically, this book, in addition to being factual, is also facinating. The information has helped me greatly and the whole book kept my attention for more than a week. A great find and a great read!
Published on May 8, 2007 by Mark Twain

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5 of 6 people found the following review helpful:
3.0 out of 5 stars Better Luck Next Time
Any nonfiction book implies a level of trust between the author and the reader. Mr. Streitmatter lost that trust early in the book and never quite got it back. In the first chapter, he made two assertions which are clearly false. First he cites the statistics in Alfred Kinsey's work and only in a footnote does he reveal that Kinsey's research population was so flawed (up...
Published on July 14, 2005 by T. Berner


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5 of 6 people found the following review helpful:
3.0 out of 5 stars Better Luck Next Time, July 14, 2005
By 
T. Berner (New York, New York) - See all my reviews
(REAL NAME)   
This review is from: Sex Sells!: The Media's Journey From Repression To Obsession (Hardcover)
Any nonfiction book implies a level of trust between the author and the reader. Mr. Streitmatter lost that trust early in the book and never quite got it back. In the first chapter, he made two assertions which are clearly false. First he cites the statistics in Alfred Kinsey's work and only in a footnote does he reveal that Kinsey's research population was so flawed (up to 80% of his interviewees were criminals or homosexuals) that it makes no sense to cite the statistics as examples of anything. Then, he cites the long discredited allegation that J. Edgar Hoover wore women's dresses. He even gets the false allegation wrong. Mr. Streitmatter cites Anthony Summers, whose sole source for the charge in his very flawed biography was the wife of a man the FBI sent to jail. Summers claimed that Hoover wore a women's dress to a fancy ball at New York's Plaza Hotel (which would have meant that hundreds or thousands of people would have seen him, making it bizarre that Summers could find no witnesses other than a source with a grudge against Hoover), not in his own house, as Streitmatter would have it.

Anyone with standards loses patience with Mr. Streitmatter after that. And that's a shame, because the author has an important point to make: that the media has hidden messages even in its most frivolous amusements and that it behooves us all - puritan or libertine - to understand them. This is a lesson that everyone needs to learn about all media, not just the sexually oriented ones. It is, indeed, important to look beneath the surface to figure out just how the media is trying to influence you. All messages are propaganda and you need to be alert.

The author takes several examples of popular media - movies, magazines, television shows, etc. - from Playboy in the 1950s to modern media to show how the media has operated to change sexual mores in America. Although the author's sympathy, with his references to "outdated moral codes" and "sexual repression," are clear, he does an admirably fair job of presenting opposing views.

I would have preferred a more complex analysis. He presents these media at the height of their power and shows how they changed the prevailing mood, but I would have preferred it if he went a little farther to look at the downfall of these media: why did Playboy lose circulation to Penthouse and why did they both later lose out to less explicit magazines? Why was All in the Family cancelled or Three's Company lose its audience? You should be able to understand not just how these media made changes but why they got left in the dust. It would have also been worth examining the connection between more explicitness in the media and such modern phenomena as low birthrates and young people uninterested in sex or marriage. It may very well be, as a better book has it, that it is sexual taboos which kept sex interesting for so many centuries and that destroying those taboos also destroys the sex drive.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Amazing, May 8, 2007
This review is from: Sex Sells!: The Media's Journey From Repression To Obsession (Hardcover)
So basically, this book, in addition to being factual, is also facinating. The information has helped me greatly and the whole book kept my attention for more than a week. A great find and a great read!
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Sex Sells? I'll take 2 please., November 4, 2005
This review is from: Sex Sells!: The Media's Journey From Repression To Obsession (Hardcover)
I recently chose this book for an English paper in my Comp II class. Had I never had that assignment, I never would have read the book and I would have missed a lot. Streitmatter does an excellent job at taking an issue, sex in the media, that is generally looked down upon, and giving it a positive outlook. This book focuses on Americas exceptance and openess of sexuality, and the steps that took them there. From topics such as birth control, so sex in music and The Doors, and from Cosmo to Reality TV. Streitmatter covers them in a very educational way. All these things influenced what the media is today.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars Streitmatter gets straight to the matter, November 10, 2004
By 
A.T.B. Reese (Washington, DC) - See all my reviews
This review is from: Sex Sells!: The Media's Journey From Repression To Obsession (Hardcover)
This book is the final outcome of years of research and hard work... and using his students as guinea pigs for it. Streitmatter in this work, as in most of his writing, is insightful and presents facts in a tounge-in-cheek and humorous yet academic way so that you don't even realize that you are reading what some might use as a textbook. Read it to learn, read it for fun, but definitely read it.
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0 of 1 people found the following review helpful:
3.0 out of 5 stars Good Primer, provides little analysis, June 30, 2006
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This review is from: Sex Sells!: The Media's Journey From Repression To Obsession (Hardcover)
This book is a good primer but contains little analysis or original ideas. It does a good job on giving a brief historical background on several examples of the sexual revolution, without getting very deep into any of it. Chapters devoted to television programming do little more than summarize episodes and state that they were groundbreaking, mentioning media examples referring to them as such, but does little to analyze the effect on society. A good, light, book for those who don't know much on the sexual revolution, but a better book would be David Allyn's Make Love Not War.
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Sex Sells!: The Media's Journey From Repression To Obsession
Sex Sells!: The Media's Journey From Repression To Obsession by Rodger Streitmatter (Hardcover - 2004)
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