In this daring new analysis, Michael Adams reveals Canadians as they are and as they will be. Fresh, stimulating and controversial, Sex in the Snow gives us a new lexicon, an intriguing portrait of a nation's values, and a challenging response to the question What is a Canadian? ... By identifying eighty motivators propelling individuals, Adams andhis colelagues at Environics have divided the population into twelve "value tribes: that create a surprising and refreshing view of Canadians....
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13 of 13 people found the following review helpful:
3.0 out of 5 stars
An Interesting Look at Societal Change,
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This review is from: Sex in the Snow : Canadian Social Values at the End of the Millennium (Paperback)
A book about the demographics of Canadians? Although the title doesn't immediately suggest it, that is what Sex in the Snow is all about. Michael Adams has delineated the divisions of modern Canadian society into three generational groups and a dozen "social values tribes." What makes the book especially interesting is the way he highlights connections and tensions between the various tribes and then extrapolates what it all means to Canadian society. The central message is that "demography is no longer destiny," that the contribution/influence of any group or tribe is not intrinsically tied to their numbers, and that self-determination and self-identification plays a powerful role in constructing society. Although the thrust of the book is Canadian demographics, those south of the border will find the comparison between Canadians and their counterparts in the U.S. quite enlightening, too.
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