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Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

4.9 out of 5 stars 14 customer reviews

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Product Details

  • Hardcover
  • ISBN-10: 0307888363
  • ISBN-13: 978-0307888365
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
Dimitri is able to give us sharp insights into some of the most strategic and complex issues that businesses face given the influx of seemingly endless volumes of data. He does so using real cases studies in plain English with simple, strategic frameworks that make the insights intelligible and relevant. It all adds up to making the book a fascinating read that lives up to its title!
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Format: Hardcover Verified Purchase
The prose doesn't flow all that well. The anecdotes are arranged all wrong. It's extremely dense with information. I keep having to put it down.

You can tell it's written by an intellectual.

Go down to the bookstore and check it out on the shelf, then come back to Amazon.com and pay 1/3rd of the price.
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Format: Hardcover
The title says it all.
A first-class business read.
The writing style and content make data a compelling subject.
Hard to put down and worth picking up time and time again.
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Format: Hardcover
I do not work in Marketing or in Sales, but I've found this book to be very enlightening to understand the business of marketing analytics. If you want to diagnose your business and understand how your customers view you then you should add this book to your shelve. The author doesn't pepper the chapters with confusing descriptions and theory on how to gain information about your customers from the data that you have. The authors concentrate on real world, practical information on how you can take the data that you have and build models of your customers.
I liked that they used their own experiences for their clients in this book. To me it shows that this approach works with pros and that it is an approachable subject if you put some effort into understanding your data.
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Format: Hardcover
Sexy Little Numbers is a "must read" for anybody in business who wants to grow their company and boost their profits. Easy to read and clearly organized, it demonstrates a step-by-step approach to using data to find your best customers and extracting greater value from them. I've already put several of these ideas into action and can't wait to reap the rewards!
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Format: Hardcover Verified Purchase
This book is excellent for any business owner big or small. If you are serious about taking your business to the next level, you should definitely read this book. Dimitri Maex is a genius and he writes this book in bite size information that is easily digestible. Data is the future for all businesses, and it is the soil where amazing strategies are cultivated. Sexy little numbers will help you stay ahead of the competition!
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Format: Hardcover
This book is very easy to read, although I will admit to being a numbers person and having a statistics degree. It is very insightful with relevant examples that you can easily translate to your company. I checked this out from the library, but will now order my own copy. Very relevant material and clearly presented.
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