"... Ross shows how to go from bashful to brazen with a dose of humor, insight, and get-it-done practicality." -- Terri Lonier, author, Working Solo and The Frugal Entrepreneur
"... peppy prose, with scores of illuminating examples, she takes you step by step to successful business building and self-promotion." -- Marcia Yudkin, author, Six Steps to Free Publicity and other books
"... translates into 'women in the trenches tell all.' That's what makes this a read worth your time and money." -- Danielle Kennedy, author, Seven Figure Selling and Balancing Acts An Inspirational Guide for Working Mothers; speaker; actress
"... will benefit every female entrepreneur who has talent, creativity, and drive. I wish this was available when I started..." -- Marjorie Brody, MA, CSP, CMC; president, Brody Communications Ltd., Jenkintown, PA; author, Professional Impressions... Etiquette for Everyone, Every Day
"... will forever change your life! You'll learn hundreds of cash-producing marketing ideas and strategies to blow away your competition." -- Andrew S. Linick, Ph.D.; founder, Copywriters Council of America--The best creative freelance talent for the right price
"An eye-popping life lesson on every page. It's fun to read, shockingly incisive, and extremely enlightening whatever your gender." -- Jay Conrad Levinson, author, Guerrilla Marketing series of books
"These 307 Awesome Money-Making Strategies will ignite thousands of sizzling ideas for success-bound business owners." -- Tami DePalma, partner, MarketAbility, Inc.; coauthor, Maximum Exposure Marketing System
"This book is a must for all women starting and building businesses. Wish I had it as I began!" -- Dottie Walters, author, Speak & Grow Rich, Selling Women and Never Underestimate the Selling Power of a Woman
"Why would you even think about marketing a business without a recipe when you wouldn't cook without one?" -- Raleigh Pinskey, author, 101 Ways To Promote Yourself
From the Publisher
Nice girls might finish last but it won't be long until brazen hussies rule the business world! So says marketing expert and author Marilyn Ross who makes no apology for her belief that it's time for the women entrepreneurs of this country to learn to "kick butt." We are pleased to be publishing this revolutionary book.
In her new book Shameless Marketing for Brazen HussiesTM: 307 Awesome Marketing Strategies for Savvy Entrepreneurs, Ross relates how women-owned firms are transforming the business culture of yesteryear. "Female entrepreneurs are already an acknowledged force fueling today's economic prosperity," she writes. "Women across America are discovering practical, profitable ways to make themselves uniquely competitive . Don't just compete create!" Ross herself is a successful entrepreneur who consults and speaks about marketing and promotion, and owns and operates a successful book marketing business.
As of 1999, there were 9.1 million women-owned businesses employing 27.5 million and boasting $3.6 trillion in sales. And by 2005, it is projected that 50 percent of all companies will be owned by women. Ross the award-winning author of 12 previous books hopes to fuel the creative fires in these "Sassy Lassies" with her guide's innovative and time-tested tips for successful business startup and improvement.
Women, Ross writes, have many qualities that translate beautifully into the business world: They are nurturing, emotionally supportive, good listeners, intuitive, have refined organizational skills, and are as "tenacious as a pit bull" when it comes to something that is important to them. Their only limitation is their own expectations.
In Shameless Marketing for Brazen HussiesTM, Ross offers strategies from the get-go of starting a business choosing a name, logo, site of operation to quick and easy marketing ideas (Telemarketing? Yes, Nice Girls Do touts one chapter), to media tips and the psychographics (formerly known as demographics) of potential customers. You name it, she addresses it.
This is not a recap of one woman's success story. Rather, Brazen Hussies shares accounts of the professional achievements of women in various walks of life with all types of businesses, from home-based to corporate. It gives simple, doable ideas for everyone, even the gender-secure man who is not afraid to bypass the occasional tongue-in-cheek testosterone-bashing verbiage in his pursuit for corporate success.
The book is helpfully divided into five sections with pertinent topics such as: "Empowering Marketing Maneuvers" and "Out of the Box Thinking," each with whimsically illustrated identifying chapters and beneficial sidebars and visuals many of which should be laminated and treasured for future inspiration. In the back of the book is an invaluable section of "Sources and Resources Packed With More Power Than a Protein Bar."
"This book is for new startups that need guidance on how to push the envelope all the way to the top," Ross emphasizes. It also offers a fresh perspective for veteran entrepreneurs and professionals.
Shameless Marketing for Brazen HussiesTM: 307Awesome Marketing Strategies for Savvy Entrepreneurs is a must-read that removes all of the reasons businesswomen use for not breaking through the glass ceiling of equal pay and opportunity.