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1 of 1 people found the following review helpful:
5.0 out of 5 stars
One of The Top Ten Books for Leaders in 1997,
By A Customer
This review is from: The Shape Shifters: Continuous Change for Competitive Advantage ((Business Technology Ser.)) (Hardcover)
THE 1997 "INNOTHINK AWARD WINNER" A lot of writers talk about change, but very few write about it with the authority and vigor of Mariotti, who has been an executive in four consumer products companies in four different industries: this book really has the "voice of experience" behind it. Moreover, if you have followed his thinking in IndustryWeek magazine the last few years, you know that you will get much more than broad concepts in this book. He gives the reader techniques and tools for "reshaping" the value behind a company's core assets: what it makes and sells. Are you in shape? Then perhaps it's time to shift!
5.0 out of 5 stars
One of 1997's Ten Best, and our InnoThink Award Winner,
By A Customer
This review is from: The Shape Shifters: Continuous Change for Competitive Advantage (Hardcover)
A lot of writers talk about change, but very few write about it with the authority and vigor of Mariotti. He has been an executive in four consumer products companies in four different industries: this book really has the "voice of experience" behind it. Moreover, if you have followed his thinking in IndustryWeek the last few years, you know that you will get much more than broad concepts in this book. He gives the reader techniques and tools for "reshaping" the value behind a company's core assets: what it makes and sells. Are you in shape? Then perhaps it's time to shift! Transforming. [Read His MG Ezzay]
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The Shape Shifters: Continuous Change for Competitive Advantage by John L. Mariotti (Hardcover - September 26, 1997)
$49.95
In Stock | |
 
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