This book aims to provide managers with comprehensive and practical advice on their role in managing information technology as a business resource. Business change and technical change fuel each other, and the challenge for management is to get ahead of the curve, not just react to it. Managers must take the lead in setting the competitive priorities for exploiting IT. They have to drive technology, not delegate it to specialists or abdicate responsibiltity for its impact on the organization. This book describes the competitive, organizational, economic, and technical aspects of using information technology for business design. It highlights key management policy decisions, business opportunities, and potential problems in seven areas: competitive positioning through IT: geographic positioning; designing the organization; deploying human capital; managing the economics of information captial; positioning the firm's IT platform; and aligning business and technology. The book offers advice on managing information technology as a business resource and describes the competitive, organizational, economic, and technical aspects of using IT for business design. It highlights key management policy decisions, business opportunities, and potential problems in seven areas.
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Information technology is recent as it is pervasive on the managerial landscape. Up until very recently, business managers have not had to develop the kind of experience and expertise in information technology that they have in finance, human resources, and accounting. But times have changed and it's imperative that business managers acquire the same levels of expertise in this area if they are to continue to be successful in managing a business. Shaping The Future: Business Design Through Information Technology explores three major factors that determine the impact of information technology on competition in a wide range of industries such as: Sustained competitive advantage coming from having a first-rate platform in place; The active participation of top management (this is essential); and firms must manage the organizational and human side of information technology, using information technology not only to automate the status quo but also to adapt many aspects of jobs, skill requirements, and careers to today's demands. Shaping The Future will insure that these three essential tasks are understood and accomplished by the reader with business management responsibilities. -- Midwest Book Review
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