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Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits Perfect Paperback – July 16, 2012


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Product Details

  • Perfect Paperback: 142 pages
  • Publisher: WME Books (July 16, 2012)
  • Language: English
  • ISBN-10: 1934229342
  • ISBN-13: 978-1934229347
  • Product Dimensions: 8.8 x 5.9 x 0.4 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,293,589 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Share of Mind, Share of Heart is a pithy, potent survival guide to making good things happen with marketing. Read it to engage more powerfully within your own organization and with the world beyond. Change for the good starts here."

---- Katya Andresen
CSO, Network for Good
Author of Robin Hood Marketing

"Share of Mind, Share of Heart is deceptively simple but actually profound. It explains and applies basic principles of business marketing to the special situations faced by all nonprofit organizations large and small.

This is not a book about publicity or sales or even client development. Instead, Stershic focuses on nonprofits most powerful asset: its mission-driven people. Learn to nurture and motivate those who deliver the services and everything else follows. Uniquely, the book shows how paid staff and volunteers are full partners in maintaining the organization s image and impact in the community.

The reader who resonates with the content and uses the provided action plan notes will discover many ways to do the internal marketing that ultimately produces public results."

---- Susan J. Ellis
President, Energize, Inc.
Editor-in-Chief, e-Volunteerism

"For the guerrilla nonprofit marketer's personality, with a bent toward taking action. Sybil Stershic's book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits is all about getting active in marketing your organization. Each easy-to-understand chapter gives you practical action-oriented tasks that help you focus on getting more than your organization's fair share of the minds and hearts of the people you want to reach."

-- --Chris Forbes
Co-Author of Guerrilla Marketing for Nonprofits: 250 tactics to promote, recruit, motivate, and raise more money

"Share of Mind, Share of Heart is deceptively simple but actually profound. It explains and applies basic principles of business marketing to the special situations faced by all nonprofit organizations large and small.

This is not a book about publicity or sales or even client development. Instead, Stershic focuses on nonprofits most powerful asset: its mission-driven people. Learn to nurture and motivate those who deliver the services and everything else follows. Uniquely, the book shows how paid staff and volunteers are full partners in maintaining the organization s image and impact in the community.

The reader who resonates with the content and uses the provided action plan notes will discover many ways to do the internal marketing that ultimately produces public results."

---- Susan J. Ellis
President, Energize, Inc.
Editor-in-Chief, e-Volunteerism

"For the guerrilla nonprofit marketer's personality, with a bent toward taking action. Sybil Stershic's book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits is all about getting active in marketing your organization. Each easy-to-understand chapter gives you practical action-oriented tasks that help you focus on getting more than your organization's fair share of the minds and hearts of the people you want to reach."

---- Chris Forbes
Co-Author of Guerrilla Marketing for Nonprofits: 250 tactics to promote, recruit, motivate, and raise more money

About the Author

A respected thought leader on engaging employees through internal marketing, Sybil Stershic is the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care (WME Books 2007). She shares her expertise on her Quality Service Marketing blog, where she also interviews other experts and provides insight into the best ways to gain share of mind, share of heart.

Sybil is an accomplished speaker and business professional who helps service providers strengthen employee-customer relationships. She founded Quality Service Marketing in 1988, specializing in internal marketing and mission-focused/customer-focused staff development. She also teaches marketing fundamentals and conducts workshops nationwide for nonprofit and corporate managers.

In addition to her professional work, Sybil has been active as a volunteer leader in local and national nonprofit organizations, including serving as Chairman of the American Marketing Association.


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1 of 1 people found the following review helpful By Frank Haas on August 5, 2012
Format: Perfect Paperback
Like the author, I have served on a variety of non-profit boards and counseled them about marketing. I've found that the whole idea of marketing is intimidating to many non-profits. They often believe marketing is too complicated for them and requires a commitment of resources (both human and monetary) beyond their capability. This insightful book dispels these fears as myths. Marketing is presented here as it truly ought to be: a simple, people-based idea about creating and communicating value. Each chapter provides an understandable exercise that will cause the reader to pause and reflect upon how to bring the marketing concept to life in any non-profit.
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Format: Perfect Paperback
If you're a board member of a nonprofit and about to hire a marketing consultant for your nonprofit - WAIT! You'll do yourself and your organization a great service by reading Sybil F. Stershic's Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. First of all, her writing is so clear, direct, and accessible, that you will feel as if Stershic is sitting and talking with you. She provides illuminating examples for each aspect of marketing that make her points crystal clear. You will go back to this book again and again for practical instruction to help staff members, consultants, and volunteers effectively communicate your organization's mission, vision, and accomplishments, not only to potential funders but also to one another, strengthening your brand both internally and externally. Stershic is not only a well-informed consultant but also a wise one. Share of Mind, Share of Heart is not just about how to market; it is deeply grounded in the differences between marketing a nonprofit and for-profit business or commodity. This book is a small investment that will reap enormous benefits for your nonprofit.
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Format: Perfect Paperback
Every now and then, you find a book that contains more than a powerful message---it houses a poignant experience. Share of Mind, Share of Heart is an experiential wisdom-sharing tome written for organizations that benefit us all. Full of practical how to's and laced in the language and philosophy of non-profits, it will open eyes, enhance skills, and enrich outreach.
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