A guide to creating buzz in the digital age-and getting people to spread your message for you.
In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well.
With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
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One of "10 business books that intrigued me most this year" -- Entrepreneur Magazine
"You wanna know all there is to know about social media--you simply must buy John Hlinko's book (the guy that started Draft Wes Clark and used the Internet to create a serious political candidate). The dude will teach you all there is to know--highly recommended!" -- Cliff Schecter, The Agonist
"Along with Seth Godin's books, and the great 'Made to Stick' by Chip Heath and Dan Heath, this new online marketing gem -- 'Share, Retweet, Repeat' -- definitely deserves to be on your shelf of really useful books about creative messaging and marketing. You'll read it at one long sitting and then refer to it again and again." -- Frogloop
From the Inside Flap
Praise for John Hlinko and Share, Retweet, Repeat:
"Hlinko is one of those guys who have figured out how to actually get some use out of the Internet, whether by tapping into heretofore unidentified fundraising pools, getting a political message out to people who typically ignore political messages, or poking a pointed stick in the Establishment's eye" -- Gersh Kuntzman, Newsweek.com
"Quite honestly, Hlinko is the best at what he does. Plus, he's got a sense of humor that rivals at least three of his other senses. ...Four stars!" -- Kevin Bleyer, Writer, The Daily Show with Jon Stewart
"Gore might have invented the Internet but John figured out how to make it work." -- Suzie O'Hair, Start-up Advisor
"John Hlinko has pushed the envelope when it comes to groundbreaking strategies to attract, engage, and activate grassroots supporters." -- Mike McCurry, Former White House Spokesman
"John Hlinko stepped forward to help us at MoveOn.org when we were just getting going. He's always an inspiration, bringing a deeply creative approach to everything he does." -- Joan Blades, co-founder, MoveOn.org and MomsRising.org
"[One of world's top 25] individuals, organizations and companies that are having the greatest impact on the way the Internet is changing politics," -- World Forum on e-Democracy
"He is one of the first people I think of when needing some creative ideas, some grassroots fire, and some technology expertise. That's a pretty damn good endorsement, and I mean every word of it." -- Donnie Fowler, Campaign Manager, Wes Clark for President, and national field and delegates director, Gore 2000
"Whether inside the box or out, John knows how to cook up dishes of information that are fun, irresistible and nutritious. His advice has been invaluable as we've grown Blogads." -- Henry Copeland, Founder, Blogads.com
As a youngster, John Hlinko never dreamed he would one day record a Grammy-winning duet with country music legend Willie Nelson. And indeed, it never happened. But he has been long recognized as an innovator and "Buzz Czar" on the grassroots marketing front, using a combination of emerging technology and creative communications to achieve maximum results within extremely constrained budgets.
Hlinko has worked with some of the biggest breakout viral success stories, starting with MoveOn.org in its earliest days, and continuing up to a "draft Obama" effort to build support for Barack Obama in advance of his presidential run. He is the founder of "Left Action," a network of more than a million progressive activists (LeftAction.com), grown primarily through the viral marketing techniques described in his book.
He is originally from Valley Stream, NY, and now lives in Manhattan. He holds a BA from Wesleyan and a master's degree from Harvard. You can keep up with him on his Facebook author page: http://Facebook.com/JohnHlinko
What they're saying about John Hlinko:
"Hlinko is one of those guys who have figured out how to actually get some use out of the Internet, whether by tapping into heretofore unidentified fundraising pools, getting a political message out to people who typically ignore political messages, or poking a pointed stick in the Establishment's eye" -- Gersh Kuntzman, Newsweek.com
"Quite honestly, Hlinko is the best at what he does. Plus, he's got a sense of humor that rivals at least three of his other senses. ...Four stars!" -- Kevin Bleyer, Writer, The Daily Show with Jon Stewart
"Gore might have invented the Internet but John figured out how to make it work." -- Suzie O'Hair, Start-up Advisor
"John Hlinko has pushed the envelope when it comes to groundbreaking strategies to attract, engage, and activate grassroots supporters." -- Mike McCurry, Former White House Spokesman
"John Hlinko stepped forward to help us at MoveOn.org when we were just getting going. He's always an inspiration, bringing a deeply creative approach to everything he does." -- Joan Blades, co-founder, MoveOn.org and MomsRising.org
"[One of world's top 25] individuals, organizations and companies that are having the greatest impact on the way the Internet is changing politics," -- World Forum on e-Democracy
"He is one of the first people I think of when needing some creative ideas, some grassroots fire, and some technology expertise. That's a pretty damn good endorsement, and I mean every word of it." -- Donnie Fowler, Campaign Manager, Wes Clark for President, and national field and delegates director, Gore 2000
"Whether inside the box or out, John knows how to cook up dishes of information that are fun, irresistible and nutritious. His advice has been invaluable as we've grown Blogads." -- Henry Copeland, Founder, Blogads.com
This book really helped me get a handle on social media by offering two things that are sorely lacking from most business books generally and especially most books on social media: (1) step by step guidance, and (2) lots of specific, and telling examples, e.g. the discussion of the impact of viral videos on the Obama presidential campaign. Everyone hears about the power of social media and yet at the same time often it feels like twitter and youtube are mostly about people posting what kind of sandwich they had for lunch or videos of their cats being chased by the vacuum cleaner. This book, though really helps you create a systematic approach to using some amazing (and amazingly cheap) tools like twitter, email, websites and facebook to get your message out. Like Al Ries and Jack Trouts' "Positioning" or Chip and Dan Heaths' "Made to Stick" what is great about this book is that it gives you a new way to think about the process of communicating your message along with practical advice that you can start using today.
Share, Retweet, Repeat: Get Your Message Read and Spread In this enlightening book, Mr. Hlinko, a public relations professional, offers the reader lessons on how to optimize the use of social media to promote a product, message or an idea. This title is for anyone who has a product, an idea or a cause they want to promote and get noticed in a very busy and buzz-filled online world. Using the techniques described in this book, the reader will get his/her messages, ideas or causes to be noticed, generate buzz and be read and spread throughout social media.
Before most of us had email accounts -- maybe before the developers of Facebook and Twitter were out of high school, John Hlinko, public relations professional and political consultant, was already developing and executing successful internet campaigns. If you had the opportunity to meet him, you'd remember how he smiled, shook your hand and slipped you his business card -- John Hlinko, Buzz Czar.
In "Share, Retweet, Repeat" John shares his experience on how to develop campaigns or simply get the word out about anything from a bake sale, a school fundraiser or a presidential candidate.
The book will be found in the business section, but it is a reference for anyone who's interested in communicating in today's business or social environments.
This brief and clear book provides a thoughtful guide that enables the reader to quickly create, sustain, or grow a movement behind a cause, a person, a company, or whatever one is committed to.
The author provides a great number of concrete examples, including some from the successful work of the "Left Action" cause. It is refreshing to read something based on actual application, not just hype. Some of the most helpful content concerns how to craft a message that will likely be spread repeatedly and even reach a viral level. Choosing and targeting messengers also receives attention.
Buy or borrow this book if you want to learn how to use technology to make your case successful.
As a public relations professional for more than 20 years I had prided myself on being a PR Maven...and then came social media! No matter how many seminars I attended or books I've read, I still felt like I was back in PR kindergarten. Then I read Share, Retweet, Repeat and I finally feel like I understand the various techniques and strategies and I'm now confident that I can successfully integrate them into my own PR initiatives.
Packed with practical insights and detailed 'how to' tips, "Share, Re-tweet, Repeat: Get your message spread and read" is your personal [social media] PR mentor-in-a-book. If your thoughts deserve to be heard, or your books deserve to be read, don't cheat yourself by failing to reach the public or your market effectively. I'm glad John Hlinko wrote this book and I had the sense to invest in it!
I actually got this book for some friends who were trying to get their work seen and promoted and not just lost in the vast wilderness of the internet. It was like a science experiment: those who read it and applied the suggestions had a LOT more success in reaching their goals than those that refuse to read and just want me to answer their questions. I am grateful to know about this book because I can point folks to it, no matter what type of project they are working on, and know that, no matter what level of net- savvy -ness they have they can get something really useful from this book. Plus, its witty and actually a joy to read. Recommend.
John Hlinko has been there, and has done that, and has written four jokes about it. (Jokes that are funny, and that make you think.) He's a veteran of advocacy, politics, media, and How To Stand Out From The Crowd, and he's been successful at the local, state, and national level. (And he's still wanted for forging a fake ID in Beirut, I think.)
Hlinko has written a book that not only tells you how HE's done things to extraordinary effect in the sphere of public opinion and public attention, but hands over some tools that novices can use. He is thoughtful about explaining how people can move from point A to point B, while always remaining clear about how we must focus, focus, focus on content and creativity - as no amount of perfect buzz can get people to pay attention to a crap idea.
Hlinko is a successful communications professional. He's been kind enough to share the contents of his Big Brain with us; we should be grateful enough in return to buy his damn book.
