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Swim with the Sharks Without Being Eaten Alive (Collins Business Essentials) [Kindle Edition]

Harvey B. Mackay
4.5 out of 5 stars  See all reviews (91 customer reviews)

Print List Price: $15.99
Kindle Price: $10.23
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Sold by: HarperCollins Publishers

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Book Description

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:

  • Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
  • Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."
  • Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.
  • Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."

This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.

Editorial Reviews

From Library Journal

First-time author Mackay has produced a "how-to" book that is different. Offering a series of lessons with titles like, "If You Don't Have a Destination, You'll Never Get There," or "Make Decisions with Your Heart and What You'll End Up with Is Heart Disease," he tells parables that make the point more by example than by just giving advice. How Mackay got Morrow to print 100,000 copies of his book and give himan unknown writera six-figure advance and a $150,000 promotion budget is as interesting as how he outflanked Calvin Griffith to keep the Twins in Minnesota. Highly recommended for most public and academic libraries. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1988 Reed Business Information, Inc.


“Swim With The Sharks is an extraordinary treasure chest of information.”

Product Details

  • File Size: 343 KB
  • Print Length: 288 pages
  • Publisher: HarperCollins e-books; 1st edition (March 17, 2009)
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B000W5MIEE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #139,442 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
25 of 26 people found the following review helpful
4.0 out of 5 stars Excellent Sales Primer July 29, 1999
Anyone interested in making sales (Any type of sales) their career, would benefit from reading this book. Much of the text borders on the obvious, however it's strange how often we neglect the obvious. I first read this book (9) years ago. I continue to pick it up to this date as a refresher. Harvey Mackey does an excellent job of making this a "I can't put it down book" Non-avid readers will breese through the pages. Must read!
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15 of 16 people found the following review helpful
Format:Paperback|Verified Purchase
This is a great book, whether you're an MBA or just someone trying to get an advantage in everyday life. Harvey Mackay's lessons are to be treasured--he was way ahead of the curve in the mid-1980s. It may be hard to appreciate this today because some of the advice isn't fresh anymore: we all have phones in our cars and we all use answering machines to screen calls and we all take notes on the run on little portable recorders. --Well, many of us do, at any rate. Hardly revolutionary advice anymore, but that's only because we listened to Harvey in the first place.
Some of the chapters contain gold that will always be valuable, however. One of my favorites involves the phrase "Dusseldorf passes." I won't spoil it for the unread, but I will say the lesson from that chapter is one everyone should take with them through life. It will save you a lot of money and regret.
And the Mackay hiring process. So thorough it seems to border on the obsurd, but the more I work at various companies the more I wish all businesses were as picky about acquiring workers. Harvey shows you that even "lowly" positions such as the receptionist or secretary are among your company's most critical, for 99% of your customers will get their first impression of your company--and in some cases the *only* impression of your company--through this crucial individual. Yet many companies get some 18-year-old part-timer to answer the phones and file valuable company documents--*and they're proud of this cost-cutting maneuver!* They consider this smart management. Harvey explains why this is actually a very dumb move.
He also shows you how to get "impossible" tickets to the big game and how to get a reservation at virtually any hotel, even ones that are "completely booked.
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22 of 25 people found the following review helpful
5.0 out of 5 stars Harvey's Take On Things July 14, 2004
Some worthy information about particular business issues are raised and noted, and for the most part this is an off-the-cuff soliloquy talk about how Harvey views business, and the world. There is nothing more amusing than some wealthy person in business who thinks they have the answers and the remedies for the rest of us. Written in the late 1980s, some of the attitudes presented towards hiring potential employees will become evident. All in all, this is an easy and quick-read.
I read "Swim With The Sharks" front-to-back, however each chapter concerns a different topic, so one does not have to read this book straight through from page 1 to the end.
One thing I found a bit quirky were the consistent references to allegedly "successful" collegiate and professional sports coaches. I don't feel it's an appropriate analogy to commonly equate coaches with the situations outside of the sports world. The sports culture is often not applicable to making a business deal, dealing with corporate culture, and/or avoiding mistakes with people socially. The sports in itself is a microcosm of society, but a separate world within its own. Time and time again I would chuckle to myself as I would read a quote made by Vince Lambardi, some NBA coach, or read a personal anecdote from the now disgraced coach Lou Holtz. Having to read Yogi Berra's lobotomy-like quotes and philosophy was quite dull, and not very informative.
Some helpful and practical information is the "66 question customer profile," as well as the "12P Competitor profile." I liked his noting (book written 1988) of how people who usually don't have money go out and buy a brand new "prestigious" car that depreciates.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Super Quick, Super Stuff March 9, 2000
Excellent popular manual for quick rules of thumb to operate in business today. As a speaker I know the value of providing information that is immediately digestible with take-away value. Primary to this work is the Mackay 66, a list of questions/statistics that you should gather about all your prospects and customers in order to really Wow `em.
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10 of 12 people found the following review helpful
5.0 out of 5 stars Must Read September 27, 1998
By A Customer
Are you are serious about getting ahead? You have to read this book. Don't listen to the "thubs up" guy if he would have listened to Harvey he would not be in the position he is now "2 years latter". Harvey gives the reader real life examples of how to get ahead in your life. If your looking to get ahead in your job read "Sharkproof" by MacKay. Harvey's writing style is great, you can't put the book down.... I have read all of Harvey's books and have went out and bought more to give to people I have met who want to get more out of their life and their job.... in fact I applied one of Harvey's story's to my own personal life and got a job starting out at 40K per year. I highly, highly recommend ALL of Harvey's books.
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Most Recent Customer Reviews
5.0 out of 5 stars Working with sharks today
this is a classic that I read in the 80s, always worth another look. Always a great read and learning experience.
Published 15 days ago by K. Hayduk
4.0 out of 5 stars Timeless Advice for Getting Along in Business
The concepts in this book lead to success in any business market at any given time. There are of course a few details that could be fine tuned in practice, but the principles are... Read more
Published 1 month ago by T MO
5.0 out of 5 stars business book
This book was recommended to me by a business major. He said he got alot out of this book. I haven't read it yet, but I am looking forward to it.
Published 1 month ago by Patricia Dashti
5.0 out of 5 stars Great!
This is a great book. Very insightful, inspirational, and informative. I have read it several times since I bought it, and I have enjoyed it each time.
Published 1 month ago by Jon
5.0 out of 5 stars Review
Came quickly as expected. Reading it now. This is my last review - word requirements are not going to work with me! LA LA LA LA LA!!!!
Published 1 month ago by Frank Gonzales
5.0 out of 5 stars I'm Swimming with the Sharks and Loving It
As an avid business book reader, I've heard nothing but great things about this book. Greats reviews, comments, and praise.... Read more
Published 2 months ago by Juan V
3.0 out of 5 stars Not the whole enchilada
I read this book years back and I purchased it so I could refresh and listen in my car while on the road. Let's just say the spoken word was great, but there was a lot missing. Read more
Published 4 months ago by Scott McMahon
5.0 out of 5 stars the quality pretty good
The book "swim with the sharks without being eaten alive" is cheap, but has good quality. It is good to share good books with cheap price.
Published 4 months ago by Guangwu Tang
5.0 out of 5 stars Nothing to say!
Like a new one! He is in great shape like the Canadian Olympic team :) MOUHAHAHA

I like the title of this book!
Published 4 months ago by mathieu laliberte
5.0 out of 5 stars we like it. just promoted . .
gave one to my daughter. everybody should have this or at least one of harvey's books. just received a promotion
Published 7 months ago by Travis C. Childress
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More About the Author

Harvey Mackay is the author of the #1 New York Times bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt, both books are among the top 15 inspirational business books of all time, according to the New York Times. His books have sold more than ten million copies worldwide. His newest book Use Your Head To Get Your Foot In The Door: Job Search Secrets No One Else Will Tell You, was released on February 18, 2010. When Larry King interviewed Harvey in late February 2010, Larry said, "I really believe this is the most important book right now." The book is already in its 4th printing as of March 1, 2010. It immediately climbed the bestseller list at and hit #1 in four categories: Job Hunting, Counseling, Vocational Guidance and Education. It can also be found on the Wall Street Journal Business Bestseller list.

Harvey writes a nationally syndicated newspaper column and is one of America's most popular and entertaining business speakers. he is also the founder and chairman of MackayMitchell Envelope Company. He has been married to Carol Ann for forty-nine years. They have three children and nine grandchildren.

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