I know some people have complained about this TV: oversaturated, inaccurate, unnatural, not realistic, etc. I think some people are missing the point after having viewed standard HD broadcasts and movies on HD CRT/LCD/Plasma displays of lesser quality than the LED types of TVs. Historically, when you think of a movie experience, you think of what you see in the movie theaters; thus, you expect your home display to give you the exact same picture quality. You're definitely missing the point if you bought this TV expecting that. Here's why.
Newer technology has included other buzzwords and terms to an already overpopulated field of various technology: 480p (DVD), 720p (lower end HD), 1080p (higher end HD), Composite (Red/White/Yellow, non-HD), Component (Red/Green/Blue, HD, but not all 1080p supported), HDMI (full HD, video and audio), optical, coax audio, etc etc etc. Tons of terms. And now, refresh rate...the latest thing to consider when buying a TV. The first thing to find out is whether you want the faster refresh rate or not. Most standard LCD and plasma TVs operate at 60Hz - which is the fastest rate the movie theater puts its picture out. What might surprise you is that when the movies are filmed, they are so at 120Hz which, when viewed, shows natural motion and minimal blur in regular scenes with people and vehicles. When you see scenes at 120Hz 1080p, there are times you feel like you're standing there during the filming. Of course, this disconnects you from the "movie" experience somewhat, and I would submit that at first, it will feel unnatural. The slower speeds help to blur out judder during camera panning, which of course you will notice when watching at twice the speeds.
Sharp, in its infinite wisdom, has decided to also add another pixel to the spectrum of red/green/blue, which increases the color count of the image. This, coupled with the 1080p resolution and 120Hz, results in a clarity and picture quality unmatched by most other sets. The reason I gave you the full on back ground for 120Hz is so that you understand just why and where the yellow pixel comes into full play. In order to truly enjoy the benefit of the added pixel, you have to be open to a movie experience that is different from what you might see in the theater. That means deeper colors, more solid blacks, and a highly realistic experience, versus a "theater experience". There definitely is a difference. Some will want one, some will want the other. If you are a theater type, you should skip this TV, and I promise that if you ignore that statement and buy the TV, you will be disappointed.
There are a number of presets on the TV, and then of course the custom options. I want to talk about three of the presets as I think some people don't understand what they really are doing. If you reconcile with yourself what the preset is showing you, you might find certain ones giving the best overall quality for a "standing there" experience.
USER - This is basically your arena to customize your color, contrast, power, etc. Some people spend hours in this area trying to get their settings just right. In my humble opinion it is a waste of time. Why? Because no matter what setting you apply here, it will never be "true" or even "theater" quality. There's a good reason for this which I will get into a little later, but again, some people are hell bent on trying to create their own custom calibration using DVDs and whatnot. If you're that type of person then by all means, but I think it's a waste.
DYNAMIC - Most TV sets that have dynamic as a setting are basically doing one thing - adjusting the contrast and brightness depending on the ambient lighting. That's fine, but it creates an unnatural picture unless you're in total brightness or total darkness. A movie such as Wanted that is majorly dark looks outstanding in bright daylight, not so hot in darkness. A movie like Day After Tomorrow that is in the daylight is the exact opposite. Then you talk about fine details which just don't stand out in most cases. This setting is used best when you are looking at a movie with a lot of variances in the scenes - outdoors, darkness/space, indoor lighting, etc - and you want the TV to adjust the scene based on what your lighting level is. Some might like it, some might not.
DYNAMIC (FIXED) - in my opinion this is the star of the show. It does the same as DYNAMIC with one exception; it also analyzes the lighting of the specific scene to determine what the contrast and black levels should be. The reason I rate this so highly is simple: when watching a high definition movie or Blu-ray on this setting, what you see is basically the same as what you would see if you were standing on set. If they used certain types of lighting to show dusk or daylight or dawn, you can easily see these effects pronounced. The extra yellow pixel really does shine through when it comes to these lighting changes as it adds "pop" to almost every scene.
Standard broadcasts don't look so hot on this TV, I will forewarn you. It's not the TV's fault, but the source signal. If it's a DVD it's not *too* bad. SD TV, just not cricket. The slim profile is nice; but I wasn't really a fan of the rounded edge look. It's as if they wanted to scream "TV!!!" instead of "window!!!" like some other LED LCDs like the LG and Samsungs. The bezel is a bit big and doesn't really translate well to a wall mount situation - can be mounted, it just doesn't look as nice as others. Sitting on an attractive media stand, the TV does look quite attractive and natural in a contemporary setting. The glass foot goes nicely with my black glass media stand, although I found the TV was a bit wobbly due to its size.
This is a highly recommended TV especially for the price they're asking. USE HDMI ONLY. Anyone who is still in the stone ages with your connections, no, you're not going to be impressed with the quality. You need to use the best possible connection if you want to see the best this TV has to offer. People trying to connect Wiis and other non-HD products and then complaining about the quality of the picture really don't make me smile.