I have been drooling over 70" TV's since they were $12,000, and was blown away with the value of this particular GIANT 70" thin and beautiful TV. I am so satisfied with this purchase!
You really cannot appreciate the picture until you set it up at home,on 1080I/P and have time to "tweak" it.
Having installed some 250 TV's this year, that's part of my job, I have seen all brands, types, claims and trust me, this TV is vastly superior to anything I have ever had the pleasure of setting my eyes on. (Don't be swayed by the 120hz, you cannot tell the difference over 240hz unless you create a test picture, don't spend a lot of extra money for 240hz, it is media hype.)
Settings are a bit tricky, but well worth the fiddling time. To get the best picture, you should raise the "contrast" while watching the brighter parts of the image, and the "brightness" while watching the black areas. The trick is to bring up the blacks using the brightness verrrrry slowly, a touch at a time, just a little brightness to the "brighter blacks", yes, brighter blacks,a result of the 8,000,000/1 contrast ratio. Example, I was able to see the lunar eclipse, faint black on black, while the announcer appologized for the screen looking totally black! Imagine shades of black, it is a trip, for sure. If you don't set up the contrast and brightness correctly, night scenes will turn brownish, but just keep slowly adding brightness till it becomes rock solid. The picture is utterly amazing, I am not kidding.
We have our's mounted on a swivel pin floor stand, and we easly swing the direction of the TV over a 40 degree range, only because it is so lightweight for it's huge size.
Also, SIZE MATTERS, when you sit 10' away, you get the giant theater experience, yet, when watching from an adjacent room 20' away you can still read all of the fine print. Since owning this 70" TV, I have decided that my favorite actor's head should be AT LEAST 20 inches TALL, 3x real life.
I have always believed that unless you have to move your head to watch TV, the viewing screen is too small!
Go Ahead, buy this one, TV will never be the same!