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The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews
 
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The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews (Kindle Edition)

by Alvaro Fernandez (Author), Elkhonon Goldberg (Author), Gloria Cavanaugh (Foreword)
4.8 out of 5 stars  See all reviews (14 customer reviews)

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Editorial Reviews

Amazon.com Review

"Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read for everyone with a brain." --Gloria Cavanaugh, former President of the American Society on Aging

"Kudos for an excellent resource! This SharpBrains Guide is full of top notch information, provides practical tips and helps separate hype from hope in the brain health arena." -- Elizabeth Edgerly, Ph.D., Chief Program Officer, Alzheimer's Association

"A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations." -- P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University an
Co-author of The Alzheimer's Action Plan

"This is the only book that I know of that seamlessly integrates latest information about cognitive health across the lifespan. Very useful to anyone interested in brain care." -- Arthur Kramer, Professor of Psychology at University of Illinois

"The SharpBrains Guide to Brain Fitness is a much-needed new resource to help us better understand our brains and minds and how to nourish them through life." -- Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley


Product Description

Description:

While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Editorial Reviews:

"Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read for everyone with a brain.” --Gloria Cavanaugh, former President of the American Society on Aging

"Kudos for an excellent resource! This SharpBrains Guide is full of top notch information, provides practical tips and helps separate hype from hope in the brain health arena." -- Elizabeth Edgerly, Ph.D., Chief Program Officer, Alzheimer's Association

"A masterful guide to the brain training revolution. Promises to
stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations." -- P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University an Co-author of The Alzheimer's Action Plan

"This is the only book that I know of that seamlessly integrates
latest information about cognitive health across the lifespan. Very useful to anyone interested in brain care." -- Arthur Kramer, Professor of Psychology at University of Illinois

"The SharpBrains Guide to Brain Fitness is a much-needed new resource to help us better understand our brains and minds and how to nourish them through life." -- Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

About the Authors:

Alvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm covering applications of neuroscience and cognitive science in education and healthcare. He received masters in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute. A member of the World Economic Forum’s Global Agenda Councils, he is often quoted by the media including recently in The Wall Street Journal, The New York Times and CNN.

Dr. Elkhonon Goldberg is internationally renowned for his clinical work, research, and teaching in neuropsychology and cognitive neuroscience. Co-founder and Chief Scientific Advisor of SharpBrains, he is also a Clinical Professor of neurology at New York University School of Medicine and Diplomat of The American Board of Professional Psychology in Clinical Neuropsychology. He is the author of The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older.

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The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews
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The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews 4.8 out of 5 stars (14)
$9.99
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14 Reviews
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Average Customer Review
4.8 out of 5 stars (14 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
5.0 out of 5 stars Great Resource for Brain Fitness... A Must Read !!!!, July 27, 2009
I had great expectations for this book and was not disappointed.

This book is a great resource for learning the basics of the different brain areas and varied brain functions. I learned in Chapter 1 how to improve learning abilities based on the varied ways of learning. If a child is having a difficult time in learning, changing the technique of learning is indicated. In schools, variations must be used with learners that are not learning in the traditional manner. The interview with Dr. James Zull discussed this point. This was not a central point of Chapter 1 but I thought that the comments on education were really interesting.

Chapter 1 also discussed how neuroplasticity is at the core of brain fitness. An interesting study was described, stating that London taxi drivers have a larger hippocampus than London bus drivers due to the taxi drivers need to decide on varying routes compared to the bus drivers having set routes during their day.

The most helpful chapter of this book for me was Chapter 2. The chapter delved in to the 4 pillars of brain health. The four pillars of brain health are: balanced nutrition, stress management, physical exercise, and mental stimulation. Before reading this book, I knew that what is good for the heart is good for the brain. What I learned was how critical physical exercise is for brain health. The chapter went into great detail for each of the 4 pillars and discussed scientific studies related to each area. The book stated that brisk walking for a total of 3 hours each week can halt or reverse brain atrophy. This chapter has straight forward information on how to make a difference in how you work towards brain health and fitness.

Chapter 4 delved in to the different brain training programs that are available to the public. I had no idea that there were so many different programs available outside of the medical and educational professions. The different programs were discussed without bias, which was really appreciated. The programs were broken down into an easy to compare chart and then discussed in detail. This chapter was quite helpful to me in finding a stress management product.

This book also has thought provoking questions for group discussions and or book clubs listed in Chapter 7. The questions listed will bring the topic of brain fitness front and center to debates with families, friends, and colleagues. What better way to stimulate the brain than to take a walk with a friend and talk about the book.

Highly recommended.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars The SharpBrains Guide to Brain Fitness, May 26, 2009
This practical guide outlines the new landscape of brain science and provides a structure for enhancing one's brain health: it rates current products available to maintain the brain and offers proactive tips to ensure a healthy aging brain.

This book also offers hope to those challenged with PTSD and other types of traumatic brain injury by instructing readers to increase capacity and work with the brain's innate power to rewire itself through learning new skills and abilities. The authors have interviewed the prominent scientists in the field for the most recent research and insight so it is chockfull of information.

I would recommend this book to everyone who is interested in a healthy brain and increasing its ability to develop a more fulfilling life.


Diane Keefe
Geriatric Care Manager
MA Geronotology
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10 of 11 people found the following review helpful:
5.0 out of 5 stars The SharpBrains Guide to Brain Fitness, June 7, 2009
By Russ Hitzemann (St. Louis, MO United States) - See all my reviews
(REAL NAME)   
After watching the effect Alzheimer's had on my grandmother, it is comforting to find a guide that gives you help in making informed decisions about brain health and fitness.

I found the chapter on Brain Maintenance, the 4 Pillars, gave me a roadmap of what I can do to maintain good brain health. The Brain Training Software, Quick Picks chapter was extremely helpful by outlining a checklist to use when reviewing software. Additionally, the books software picks are segmented by purpose, with explanations, such as target age and brain function, which helps you find the software that best meets your goals.

I would recommend this book to anyone interested in maintaining their brain function and fitness as they age.

Russ Hitzemann
Publisher
[...]
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Most Recent Customer Reviews

5.0 out of 5 stars Comprehensive Overview to the Emerging Brain Fitness Field
This is the most comprehensive book I have seen on the emerging field of brain fitness. It explains how the brain works, what brain fitness is, who can benefit from brain fitness... Read more
Published 11 days ago by R. Sakhuja

2.0 out of 5 stars Nothing really new
Exercise, reduce stress, have a good diet with Omega 3s, and do mentally stimulating stuff...
Published 11 days ago by xman

5.0 out of 5 stars SharpBrains guide gives information essential to healthy aging
A brain-friendly lifestyle is key to healthy aging, as SharpBrains Guide to Brain Fitness makes clear. Read more
Published 2 months ago by Jenifer Milner

5.0 out of 5 stars From The Cockroach Catcher
If exercise for the body works why not the brain. Until recently nobody in the medical profession would think so. Read more
Published 2 months ago by B. Cheng

5.0 out of 5 stars Great for educators and parents
As a parent and educator of Kindergarten age children, I found this book very useful and am using it as a professional development tool. Read more
Published 2 months ago by Francois

5.0 out of 5 stars I Wouldn't Have Missed This Book!
I am an older adult who attended a fascinating workshop several years ago led by Alvaro. I was impressed with him then and am still impressed. Read more
Published 2 months ago by Mary M. Gaines

5.0 out of 5 stars Rock solid primer on brain health
Thanks to Fernandez and Goldberg we now have a rock solid primer on brain health that we can recommend with confidence. Read more
Published 2 months ago by Michael C. Patterson

5.0 out of 5 stars SharpBrains does it again!
In the Sharp Brains Guide to Brain Fitness, Alvaro Fernandez and Elkhonon Goldberg have teamed up to tackle a difficult subject - how to keep your brain sharp. Read more
Published 2 months ago by Larry McCleary

5.0 out of 5 stars highly credible thought-leader in this space
Mr. Fernandez is arguably the most credible industry analyst and thought leader focused on this particular space. Read more
Published 2 months ago by Pangfua Her

5.0 out of 5 stars Practical Guide to Navigating the Emerging Brain Industry
This is a very practical book.. no prose here; just first-hand reporting and summarization of the latest information from the brain fitness field. Read more
Published 2 months ago by Paul Van

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