Customer Reviews

The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)

5 star:		(11)
4 star:		(2)
3 star:		(0)
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This book is fantastic! It provides research and case studies throughout, and key tips at the end of every chapter, making the ideas super usable and easy to implement. I found myself underlining things on every page and coming up with so many ideas about how to work this strategy into the marketing for my organization!

The book is really easy to read- it feels like you are having a conversation with your smartest friend or your favorite mentor. I loved learning about all the cool, creative ideas that people have come up with to do this stuff. It really got me thinking about all the unexplored possibilities for my work.

Also - I was skeptical about the idea of "progressive marketing" at first, but this kind of marketing isn't sleazy or manipulative, it's about really reaching people to talk about and take action on the things that you (and they) care about. In an age of too much advertising and media, those of us who want to make the world better desperately need to learn these lessons or we will forever get lost in the clutter.

I haven't found any other book that is so useful for anyone who works on progressive causes, works at a nonprofit, runs a student organization, teaches a women's studies class, or just cares about getting their message out to the people who matter.

What a great book! I recommend this to anyone interested in politics, government, communications, or social justice. I've ready numerous books on feminism, business, and communicating messages and this is up there with the best. Witter and Chen are great writers and brilliant thinkers, and they masterfully combine marketing analysis with the most current and innovative social data to explain not only why it is critical to market ideas and products to women, but also how to do so. If you are thinking of running for office, starting a new organization, selling an idea, or marketing a product, this is a must read and a must buy.

As a woman in the communications profession with a husband in advertising, I am continually amazed how off the mark corporations and public interest organizations, not to mention politicians, are when it comes to knowing how to reach women. This book really gets it right, makes so much sense, and is a fun read as well. Easy take-aways, clear examples from real life. This is good stuff.

on top of being practical and important, it's a good read. now who will get it into barack's hands?

A great read! This book gave me a new perspective on how to be a more effective advocate. It's a must read for anyone trying to change the world.

I highly recommend it.

Super smart book for super smart shes and hes alike. Thank you Lisa and Lisa for getting us out of the 1970s and writing so intelligently about women and the market now. It's a whole new world out there. Go get 'em.

What a brilliant read and so long overdue. Having attended a women's college and taken my fair share of Feminism and Women in the Working World courses I can attest that this would have been my text book du choix. So insightful, helpful and easy to digest. Really well done - very thankful to have this one in my collection!

As a young feminist, I've been amazed by the lack of attention paid to this critical constituency by the older generation of politicians and companies. They are missing the boat, and "She Spot" shows how and why. More importantly, it's an enjoyable how-to, with concrete examples and advice. Thank you!

I am enjoying reading this book that was recommended to me by instructor who taught "The Dynamics of Women's Giving" at Indiana University Perdue University, Indianapolis campus. So far, I am enjoying it!

Great book and very insightful for marketing to women. It's an easy read and you could easily get finish it in a day or two if you like to read. The book takes the position that women are not a segment of the market, they ARE the market. The examination of buying behaviors and social identity provides marketers real-life and effective techniques to reach the female buying market and markets influenced by women. ALL MARKETS! I've used the material in the is book and my business response has noticeably improved.