I still remember the exact moment when I heard Estoy aqui for the very first time: I was in my bedroom, studying for midterms and as the chorus ended I thought "wow, that's a voice". Only after I saw the video did I realize she was roughly my age and full of potential. Shakira's career took off with such impulse that a single trip around the earth would not be enough to make her fuel run out.
Fourteen years later and five albums under the arm the story seems to be the same. Or almost, at least. She Wolf finds her at a point in her life where everything has fallen finally into place, but maybe this has not quite sparked the flame to create an outstanding record. To put it simply, not even her last song in English (that sexy duet with Beyonce) could have prompted me to think twice whether to continue listening or turn off the stereo.
There are many factors that contribute to make Shewolf an utter disappointment for any true fan. First, she cannot convey in English what she transmits when she sings in Spanish. That has been a fact with very few exceptions (Hips don't lie and Underneath your clothes) that no matter how much we try to defend, has no escaping. Her voice finds a wall every time she delivers her verses in a foreign language and, in this case, the added synthesizers and dance beats help no further.
Second, she has allowed individual producers to slaughter her unique style hoping to obtain a more universal appeal. Unfortunately, that gamble results in a lifeless performance that any Britney could replicate.
Third, Shakira has never needed to prove herself to anyone, but in She Wolf she sounds as if every note was written to do so. Otherwise it cannot be understood why her identity is lost at the hands of merciless producers that make her tracks disappear amidst cliches and unexplainable arrangements, or why she seems to navigate aimlessly in creatively chopped paths.
Not everything deserves the waste basket here. Ironically, the six bonus tracks included in the U.S. release of the album (not in the original pressing released in the rest of America) contradict and improve everything that she has offered in the first ten tracks. Thus, Lo hecho esta hecho and Anos Luz, the Spanish versions of Did it again and Long time soar when she imbues them with her soulful native tongue, and acquire a new dimension when she words the meaning of her delectable prose.
I am positive that in a matter of months she will surprise us with a fantastic record in Spanish. She has to. The point of her music was never to gain millions of fans, but to touch them and embrace them, to make them one in all, and with this erratic attempt she has obviously lost that vision. The talent remains, but the form has betrayed her and us, hopefully momentarily.