Shelf Life is the unforgettable story of A.J. Scribante, who founded one of America's most revolutionary marketing companies, by literally stocking grocery shelves with a succession of unlikely and seemingly unrelated items until he found something that worked.
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Shelf Life is the unforgettable story of A.J. Scribante, who founded MAJERS, a revolutionary company whose cutting-edge information and marketing systems helped manufacturers and grocers move their products through American supermarket shelves. Before being sold to the A.C. Nielsen division of Dun and Bradstreet Corporation for $65 million in December 1986, MAJERS had six hundred employees, seven offices, and three hundred-fifty clients. But A.J. Scribante’s success story had very humble roots. Growing up in a succession of small Midwestern towns, he served in the navy, graduated from Kansas State University, and moved to Omaha, Nebraska, where as a young chemical salesman for Union Carbide he was soon distracted by a need for a life’s mission, manifested by a desire to fill shelves. He began with a process for freezing ice cream with liquid nitrogen (one of the chemicals he was selling). But his first entrepreneurial enterprise only got him fired. So he struck out on his own, selling almost everything that crossed his path before finding what he was certain would be his goldmine: bleach. Seeking to discover how to best market his Brite*Eyes bleach in various markets, Scribante began clipping grocery store ads from newspaper around the Midwest, and, in a flash of entrepreneurial inspiration—which practically everyone around him took as a crazy idea—began compiling the ads in a booklet to show fellow suppliers, grocers, and manufacturers the price differences for products in far-flung markets. The booklet of ads evolved into MAJERS, a full service computerized marketing information company whose clients included Pepsi, Coca-Cola, General Foods, and Pillsbury.
About the Author
A.J. Scribante lives with his wife Sunny in Sanibel Island, Florida, and Snowmass, Colorado.
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Most Helpful Customer Reviews
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Shelf Life -- Outstanding,
By George H. Beaumont "Beau" (Kansas City) - See all my reviews
This review is from: Shelf Life: How an Unlikely Entrepreneur Turned $500 into $65 Million in the Grocery Industry (Hardcover)
What a terrific read -- excellent textbook on how to build a company. This is a must book for any entrepreneur looking for guidance and direction on how to successfully grow a business.
Net, net -- selecting talented people is the key to building a dynamic company. A.J. Scribante story is an example of what makes our country great. Loyalty to ones self, family, company and country -- hard work and a determation to succeed spells success.
2 of 4 people found the following review helpful:
5.0 out of 5 stars
The story behind the amazing life and achievements of A. J. Scribante,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Shelf Life: How an Unlikely Entrepreneur Turned $500 into $65 Million in the Grocery Industry (Hardcover)
Shelf Life: How An Unlikely Entrepreneur Turned $500 Into $65 Million In The Grocery Industry is the story behind the amazing life and achievements of A. J. Scribante (Founder and CEO of Majers Corporation, a national marketing information consulting firm). Autobiographically depicting a life of corporate success, Shelf Life tracks Scribante's small businessman's rise to entrepreneurial power and productivity through times often difficult and assaulted with many hardships, which were met with great persistence and an enabling "self-power". An exceptionally well written memoir, Shelf Life is very highly recommended reading, especially for entrepreneurs, as well as the non-specialist general reader, for its instructive, informative account of an entrepreneur who made his fortune in the grocery business.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
personal-educational,
By
This review is from: Shelf Life: How an Unlikely Entrepreneur Turned $500 into $65 Million in the Grocery Industry (Hardcover)
This should be a text book for every college business student.It is the most informative and instructional text for anyone starting a business.
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