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Shift: Using Business Simulations and Serious Games: A Straightforward Guide for Corporate Training and Development Kindle Edition

10 customer reviews

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Length: 154 pages Word Wise: Enabled

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Editorial Reviews

Review

"William Hall takes you on a practical journey on how business simulations and serious games can serve as a useful tool for today's learners. He is refreshingly candid and provides relevant questions and suggestions to aid the customer in deciding what the best learning solutions are for their organizations, and how best to implement them."
- Dawn Moore, Commercial Learning Manager-Leadership Learning, AstraZeneca Biopharmaceutical
 
"Bridging gaming and business is a terrifically exciting prospect, with untold potential for businesses and a multitude of untapped success stories - and starts with this book!" 
-- Carl Olivier, Principle PM Manager, Microsoft, Skype Division
 
"This book provides keen insights and practical strategies for anyone looking to upgrade the quality of their training programs. It's enjoyable to read and packed with valuable information."
-- Josh Gordesky, President of Game Plan Communications

About the Author

William Hall has enjoyed a career in the upper echelons of the technology and learning world. He is currently Vice President of Learning and Development at Simulation Development Group, LLC/Simulation Studios, a business training software firm, which he describes as “a handful of ex-computer geeks, designers, and business executives.”

Innovative corporate training software is William's passion, and he creates solutions for some of the world’s most profitable global companies.

William began his career at Apple while still in college before moving on to Learning Technology Group where he focused on cutting-edge solutions for educational technology in collaboration with Apple’s education team. He then moved on to Apple, where he spent almost ten years. He started out as an educational markets systems engineer, winning a Golden Apple award in his first year, before taking a product-marketing role for Apple software including Mac OS X and more. This was followed by building and running eLearning partnerships, marketing, and business-expansion projects in Apple’s worldwide developer relations group. During his time at Apple, he won an MVP award five times as well as Apple’s “Way To Go” award. William also assisted Steve Jobs with his keynote presentations in addition to work on the original version of Mac OS X.

After Apple, William held senior positions at Skype, where he was responsible for their strategic desktop software offerings. This included Skype for Macintosh and Linux, where the active user base grew well over 100% annually under his watch. He spearheaded Skype’s product initiative with Intel and Apple mobile markets. In this role, William was responsible for strategically managing and growing a $60M+ annual revenue business globally.

William’s experience gives him the ability to combine business strategy, innovative learning, and technology. He is equally at home in front of a computer or an audience, and relishes the challenges of making connections in an increasingly global tech environment.

William has a degree in organizational communications and an MBA in entrepreneurial economics. He actively volunteers at The Taproot Foundation and, teaches classes in presentation skills. He especially enjoys spending time with his family.

He runs the site business-simulations.org

Product Details


More About the Author

William Hall has enjoyed a career in the upper echelons of the technology and learning world. He is currently Vice President of Learning and Development at Simulation Development Group, LLC/Simulation Studios, a business training software firm, which he describes as "a handful of ex-computer geeks, designers and business executives."

Innovative corporate training software is William's passion, and he creates solutions for some of the world's most profitable global companies.

William began his career at Apple while still in college before moving on to Learning Technology Group where he focused on cutting-edge solutions for educational technology in collaboration with Apple's education team. He then moved on to Apple, where he spent almost ten years. He started out as an educational markets systems engineer, winning a Golden Apple award in his first year, before taking a product-marketing role for Apple software including MacOS X and more. This was followed by building and running eLearning partnerships, marketing, and business-expansion projects in Apple's worldwide developer relations group. During his time at Apple, he won an MVP award five times as well as Apple's "Way To Go" award. William also assisted Steve Jobs with his keynote presentations in addition to work on the original version of Mac OS X.

After Apple, William held senior positions at Skype, where he was responsible for their strategic desktop software offerings. This included Skype for Macintosh and Linux, where the active user base grew well over 100% annually under his watch. He spearheaded Skype's product initiative with Intel and Apple mobile markets. In this role, William was responsible for strategically managing and growing a $60M+ annual revenue business globally.

William's experience gives him the ability to combine business strategy, innovative learning, and technology. He is equally at home in front of a computer or an audience, and relishes the challenges of making connections in an increasingly global tech environment.

William has a degree in organizational communications and an MBA in entrepreneurial economics. He actively volunteers at The Taproot Foundation and, teaches classes in presentation skills. He especially enjoys spending time with his family.

He runs the site business-simulations.org

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Ted Livingston on May 8, 2013
Format: Kindle Edition Verified Purchase
I have been looking for a simple and easy to digest guide to business simulations within my training program(s). Even though this book does not explain the technicalities of "how to program an actual simulation", it certainly covers the 'what they are', 'why they are important', and 'how to use them'. What I like most is the frank discussions about preventing problems and what seems to be genuine honesty. Here are some bullets that might help.

Book Covers:
- Why use business simulations and serious games
- Where to start – even has you question if you really need one
- The basic types
- How to get started using them
- How to manage building or buying
- Frameworks to build and/or manage
- How to choose a provider (if you don't build)
- How to avoid getting ripped off
- How to avoid the program failing before it even starts

Its also interesting that the author worked for Apple for a number of years and shares his learning from this as it applies to both business simulations and strategy. So that insight is pretty awesome! Overall, its an interesting and useful read. This is designed to be easy to understand and digest. If you're looking for highly advanced concepts, this isn't for you. If you're looking for insightful applicable information, this is a great place to start.
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3 of 3 people found the following review helpful By Amazon Customer on April 11, 2014
Format: Paperback Verified Purchase
This is not a how to book by any means. It is written more as a primer for shopping for a simulation development partner. The book includes a few basic concepts, and takes to a step or two past common conceptions, but not much farther.
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2 of 2 people found the following review helpful By PeeWee419 on May 17, 2013
Format: Kindle Edition Verified Purchase
My company is trying to incorporate a business simulation for our sales force. My responsibility is to find the type of simulation we want and then a company that can deliver. Not knowing much about the topic, I figured I would drop the 5 bucks to see if I could pick up some pointers. This book was very helpful! It was very easy to read and understand (not to technical for a non-techie like me). I would recommend this to anyone looking for a concise and thorough guide for incorporating a business simulation. I feel much more confident moving forward with the project. Not only do I have greater insight as to what I want to accomplish with our simulations, but I am also much more prepared to sell the value of it to both my managers as well as our sales force when we implement it. The author's insights on what goals to set for the simulation as well as why to do simulations is terrific. There is even information on what to look for when choosing a provider. The best 4.99 my company has spent in a long time!
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1 of 1 people found the following review helpful By Veronica Smith on May 21, 2013
Format: Kindle Edition Verified Purchase
Shift: Using Business Simulations and Serious Games by Hugh Hunter draws on the author's in-depth experience and deep well of varying knowledge -- from his days as an Apple employee to his skills as a pilot -- to instruct us on the best ways to engage and teach others that helps retain the lessons learned, not bore them to death with milquetoast presentations.

My favorite parts were his anecdotes about Steve Jobs and how Jobs' neighbor taught him a valuable lesson regarding perfecting through iterations, surprisingly learned from a rock tumbler.

The other visceral experience learned beyond the flight simulator but actually inside the cockpit regarding how to correct a stall stayed with me.

As a one-time employee of several Fortune 500 employees, I found several passages very thought-provoking, like being prepared and at the ready to converse with your company's CEO, CIO or CFO -- and as a "geek girl," I found the bug report examples and such very familiar. The make-it-look-easy like "Angry Birds" was a wonderful analogy.

Great stuff.
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By Rabbie on May 10, 2013
Format: Kindle Edition Verified Purchase
If you've ever considered investing company resources into a simulation training program, this is the book for you. Don't worry - it's not all software and development jargon! Instead, Shift provides a solid explanation for why simulations and serious games are the next big thing in training - and why they are here to stay.

Hunter's easy-going, readable style makes it seem like you are watching him speak, instead of only reading his words. He begins by explaining the learning and development theory behind simulations and serious games, and expands to more in-depth topics for development, such as branching stories, competitive versus collaborative simulations, strategic and virtual sims, and serious games. And while he provides plenty of tips and tricks for creating a business simulation or serious game, he acknowledges the fact that sims are not for every organization. But when implemented, they do bring a huge amount of long-term benefit.

This is a great resource for any mid- to senior-level manager in business, training and development.
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