- Explore more great deals on thousands of titles in our Deals in Books store.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible Hardcover – September 29, 2008
Special Offers and Product Promotions
From the Inside Flap
The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects Marketing, LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects.
LaBonte explains exactly what makes a shiny objectâ??it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object and provides strategies to make your shiny object stand out among the many others already out there.
Using simple models, case studies and examples, as well as interviews with marketers, he explains how to put these concepts to work in the real world, analyzing in detail actual marketing programs that were successful because they used these principlesâ??as well as programs that flopped because they ignored them. And he provides the toolsâ??such as the Shiny Object Quadrants and the Five Shiny Object Facetsâ??to apply these successful techniques to any product or service.
While other marketing concepts use meaningless buzzwords, worn out clichÃ©s, and impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and realâ??regardless of your marketing experience or budget. Properly applied, the principles explained in Shiny Objects Marketing can change the way you market your brand, product, or serviceâ??forever.
From the Back Cover
Shiny Objects Marketing
"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
—Michael Purcell, Senior Vice President, Product Development, Global Cash Card
"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
—Catherine Monson, President, PIP Printing
"Based on a very simple characteristic that most creatures on this planet have in common—attraction to shiny objects—LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
—Marc Anthony, President, Black Dot Wireless
"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
—Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
Top Customer Reviews
It forces us to look at what our customers or our clients customers really want, (their Shiny Object). The book is enlightening and in many ways obvious, we all know this stuff. LaBonte pushes us all to see the obvious and primal nature of communications and the dangers of making assumptions based on our own egos. It's not a bad idea to put a little thought into discovering the shiny objects of those you love.