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Shipley Proposal Guide Perfect Paperback – June 30, 2011

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Editorial Reviews

About the Author

Mr. Newman authored the Shipley Associates Proposal Guide for Business Development Professionals, published in 2001, and 2nd Ed., published in 2003, and a 3rd Ed., published in 2006. This unique 346-page reference presents clear, concise guidelines on 62 business development topics, and includes 17 model documents. Mr. Newman has won two STC “Excellence” awards for the Proposal Guide.
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Product Details

  • Perfect Paperback: 258 pages
  • Publisher: Shipley Associates; 3rd edition (June 30, 2011)
  • Language: English
  • ISBN-10: 0971424411
  • ISBN-13: 978-0971424418
  • Product Dimensions: 10.8 x 8.5 x 0.7 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #933,212 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Barry T. Campbell on September 9, 2006
Verified Purchase
If you respond to RFPs or have any part in the proposal writing process, this book will be worth every penny of the $60 you pay for it (Amazon price as of September 2006.)

It is not a tutorial or a "how to" guide; rather, it's a reference book that contains articles (like encyclopedia entries) on topics of interest to proposal writers, and also captures industry-consensus best practices for proposal preparation.

The certification exams for the Association of Proposal Management Professionals use this book as one of the basic texts, and there's a good reason for that. Shipley Associates, the consulting firm, has taught organizations all over the world how to win business by writing better proposals and RFP responses, and a lot of their knowledge and experience is condensed and present in these pages.

I've been writing proposals for years now, and while I don't agree with every single statement in this book, I also have to admit that, with all of my experience, I picked up some good pointers and am rethinking my approach in certain areas.

The approach is geared towards the production of large, multimillion-dollar proposals, but even if you're not writing proposals of that complexity, you'll still get a lot out of it.

Highly recommended.
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5 of 5 people found the following review helpful By John J. Gruehl on July 16, 2008
Shipley Associates has hit another grand slam! The third edition is a must-own, must-read, must-keep-on-your-desk, one-stop-general-and-specific resource for any serious business development, capture management or proposal professional who wants to "kick it up another notch!" The clearly stated messages are underscored by textual and graphic examples that reinforce the written word. It is very easy to use because it is organized alphabetically, printed on quality heavy-duty paper, and bound with spirals that ensure the book remains open at your page of interest. Use the principles in this book and tailor them to your enterprise and you will win/capture more business at lower cost, reduce your risks, and increase your profits.
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7 of 8 people found the following review helpful By Steve W. on June 9, 2008
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I recently joined the small business world, having left Northrop Grumman after 25 years and joining my wife's woman-owned, 8(a) small business doing consulting and training in project management and systems engineering. As a result, I now write proposals (among other efforts), and The Shipley Associates Proposal Guide is without question THE BEST proposal guide I have found thus far. I first bought Tom Sant's "Persuasive Business Proposals", and I liked it, but it doesn't come close to the value this book brings (I also have a couple of others as well, which I have used for comparison purposes).

The layout of the material is excellent, making it a ready-reference for casual use also. There are many different examples, best practices, and suggestions that are very helpful, even for small businesses. I also like the way the book is bound - it's a plastic spiral-bound hard cover, which makes it so that you can easily lay the book open (flatter) on a desk.

The interesting thing is, I liked the book enough that if I get the chance, I may take the class they offer (especially if they ever bring it to Hampton Roads, VA). If the book is this good, the class surely must be of value as well.
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4 of 5 people found the following review helpful By K. Knapp on November 17, 2008
Shipley Proposal Guide is an outstanding resource for the rookie as well as the seasoned proposal manager!

I'm starting from scratch. I've been on the side line helping but never managing the proposal activity. When the day came to be the Proposal Manager I turned to an expert and was refered to Shipley's Guide. What a time saver. Everything in one place and easy to understand. Major or minor proposal is no different--The guidance in Shipley's can be tailored. Get it! Best investment you can make.
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4 of 5 people found the following review helpful By Tab on June 6, 2008
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Well-organized and clearly worded, this book also includes a lot of visual examples and cues that help the reader. I really appreciated the use of guidelines accompanied by explanatory text and examples. Having managed a proposal center for a defense contractor, it was evident that the author has a lot of practical experience to share with the reader. I think this is one of the best texts available on this topic and anyone who responds to federal RFPs should find this book very helpful.
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