I thought serum by definition implies a more gel-like or watery texture; however, this particularly serum has the texture of cream. As a result, it seems like I have to use a lot of it to cover my entire face, which seems wasteful.
As for the serum's brightening effects, I was hoping I would notice some difference in my skin's slightly uneven tones and spots by now, but I have been using it for three weeks straight (applying it twice a day) and have yet to see any noticeable change. It seems like with other brightening serums I've used in the past, the effects were evident after just a week of use.
I was expecting much more effectiveness from this product. By now I was hoping to see more evenness and brightness in my skin tone. To be honest, I'm a tad disappointed.