The Shoestring Entrepreneur's Guide to Internet Start-Ups [Paperback]

Robert Spiegel (Author)

Book Description

Publication Date: November 9, 2001

The latest Shoestring Entrepreneur guidebook takes readers through what is and isn't working in the world of Internet ventures. Each chapter offers clear, easy-to-understand advice on selected the right niche market and securing start-up funding, plus guidelines for creating Web sites and affiliating with larger companies
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Spiegel provides an insider's understanding of how to drive traffic to a particular site and turn visitors into repeat customers. He reveals tactics used by top Web sites for developing lasting customer relationships, and explains how to best utliize e-marketplace. An excellent addition to the Shoestring series and a must-have for all up-and-coming entrepreneuers, this book is a road map to a profitable Internet buidness models as well as a guide to avoiding models that have led companies into financial disaster.

Editorial Reviews

Review

"Robert Spiegel has followed net businesses since 1980. His up-to-date advice in Internet Start-Ups about launching on-line companies with minimal overhead has never been more reliable." --Lester Craft, Editor-in-Chief of Line 55 Magazine

About the Author

Robert Spiegel is an author, columnist, home entrepreneur, and magazine writer. His columm, "eBiz" appears in dozens of newspapers, magazines and online business sites such as America Online's Businses Know-How. Also a regular writer for Home Business Magazine and Get Rich at Home, he serves as a senior editor at Electronic News. He lives and works in Alburquerque, New Mexico.

Product Details

• Paperback: 304 pages
• Publisher: St. Martin's Griffin; First Edition edition (November 9, 2001)
• Language: English
• ISBN-10: 0312267746
• ISBN-13: 978-0312267742
• Product Dimensions: 9.3 x 6.1 x 0.8 inches
• Shipping Weight: 10.9 ounces
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,640,338 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars SAVE YOUR MONEY and SKIP THIS BOOK, February 28, 2009

By 

Goete's Ghost - See all my reviews

This review is from: The Shoestring Entrepreneur's Guide to Internet Start-Ups (Paperback)

Save your money and don't buy this book. This book is so bereft of information on the topic of starting an internet business, or any business for that matter, that it is really useless. A clue as to its lack of substance is the large font and wide spacing between lines. It provides no how-to on any topic such as marketing research, raising capital, incorporation choices, etc. Simply stated, this book should never have been published. Far more useful information is readily available, for free, on the internet. Put the money you will save by not buying this book into the costs of developing your start-up company. Good luck.