Get all the information you need to successfully shoot, sell, and market your photos. Inside, world-renowned photographer Jim Zuckerman provides an exciting combination of authoritative, straightforward instruction and beautiful show-and-tell photography.
Zuckerman's methods are comprehensive and easy to put into action. First, you'll learn how to create the highest quality photos:
- Evaluate your photography, then take 5 easy steps to improve it
- Pick powerful, interesting, and vivid subjects
- Use dramatic lighting and high-quality backgrounds
- Juxtapose colorful subjects for maximum impact
- Choose the best format for your work–film vs. digital
Then you'll master the secrets of business success:
- Find subjects and themes that sell
- Create inexpensive, yet striking, print and online portfolios
- Establish yourself on the internet through websites and online promotions
- Execute dynamic advertising, direct mail and publicity campaigns
- Get noticed with creative, professional submissions
- Put together a portfolio that showcases you strengths–fine art, wildlife, advertising, magazine, or stock photography
But that's not all! Zuckerman also shows you how to sell your work at art shows, join a stock photography agency, prepare winning submissions–even self-publish your work and develop a product line.
Turn your dream into reality and start making money today–Jim Zuckerman shows you how to make it happen!
