An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you know...; Almost 50% of supermarket fruit and vegetables contain pesticide residues?* UK supermarkets make 40p on every GBP1 spent on bananas while plantations workers are paid just 1p?* Supermarkets operate a climate of fear amongst their suppliers?* Every time a supermarket opens the local community loses on average 276 jobs?In the 1970s, British supermarkets had only 10% of the UK's grocery spend. Now they swallow up 80%, influencing how we shop, what we eat, how we spend our leisure time, how much rubbish we generate, even the very look of our physical environment. Award-winning food writer Joanna Blythman investigates the enormous impact that these big box retailers are having on our lives. She meets the farmers who are selling food to supermarkets for less than they need to survive, the wholesalers who have been eliminated from the supply chain, travels to suburban retail parks to meet the teenagers and part-timers who stack our shelves and reveals the hoops third world suppliers must jump through to earn supermarket contracts. This thought-provoking, witty and sometimes chilling voyage of discovery is sure to make you think twice before you reach for that supermarket trolley quite so enthusiastically ever again.
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Book Description
Editorial Reviews
Review
'She probably knows more than anyone else about where our food comes from.' Nigel SlaterPRAISE FOR THE FOOD OUR CHILDREN EAT:'Full of inspiration and information, and just enough fulmination to keep the reader's enthusiasm on the boil.' TES'A revelation ... it takes a book like this to inspire you.' Good Housekeeping'Joanna Blythman comes to the rescue with a practical selection of sensible ideas, strategies and suggestions.' Sunday Herald
About the Author
Joanna Blythman is Britain's leading investigative food journalist and an influential commentator on the British food chain. She has won three prestigious Glenfiddich awards for her writing. She writes for the Guardian and several other magazines and newspapers, and broadcasts frequently on food issues. She has two children.
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5.0 out of 5 stars
Very interesting,
This review is from: Shopped (Paperback)
Note: I am reviewing the original pre-updated edition which doesn't appear to be available on Amazon.
This very interesting book will have you looking at grocery stores, food, and the whole shopping/marketing experience in a whole new light. Even though it is about British stores (among which is the Wal-Mart owned Asda), I'm sure most, if not all, of it is the same. Find out why your grocery store fruits are often bland and why out of thousands of varieties of grapes we only see a few. Hint: they don't sell the tastiest but instead the ones that handle shipping and the time it takes to get from the fields to the market the best. No wonder we don't like our fruits and veggies. It also gives a detailed look at the hoops suppliers have to jump through to satisfy the supermarkets, resulting in a waste in product and a lowering of quality standards. Sickening.
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