""An impressive lineup of 35 contributors."" - Bill Schober, editorial director at In-Store Marketing Institute
About the Author
is the Group Managing Director of Phenomena Group in charge of the company’s global operations. Phenomena Group is an international shopper promotions agency operating in 22 countries around the world and working together with clients such as Nestlé, Pepsico, L’Oréal and Canon.
Ville Maila is Planning Director of Phenomena Group Ltd, the first shopper marketing company in Europe.