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Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology) 1st Edition

ISBN-13: 978-0805863642
ISBN-10: 0805863648
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Editorial Reviews

Review

"This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies." - Laura Peracchio, University of Wisconsin, Milwaukee

About the Author

Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at the University of Texas at San Antonio. Her research investigates the impact of various psycholinguistic factors, particularly syntax and phonetic symbolism on advertising recall and persuasiveness. Her work has appeared in such journals as "Journal of Consumer Research," "Journal of Consumer Psychology," and "Journal of Advertising."
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