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Show Me About Book Publishing: Survive and Thrive in Today's Literary Jungle [Kindle Edition]

Judith Briles , Rick Frishman , John Kremer
4.6 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

What’s Smart Publishing Got to Do with You and Your Book? One Word … Everything! Publishing is morphing on a daily basis … If you are a new author, you’ve got publishing questions. Plenty of them. If you are an already published author, you should have publishing questions. Plenty of them. Show Me About Book Publishing has the answers. The traditional ways and whys of publishing are broken. Fewer deals, lesser advances, more work, reduced royalties and not a lot of fun. Show Me About Book Publishing is all about the new, new way that savvy authors create their book, control its destiny and are financially successful. In Show Me About Book Publishing, sought after publishing consultants, veteran authors and independent publishers Judith Briles, Rick Frishman and John Kremer reveal the whys, how-tos and don’ts in today’s authoring and publishing worlds. They will show you how to: Publish Smart, Avoid Costly Mistakes, Create the Right Team for Your Book, Pre-Sell Your Book, Craft a Platform and a Following, Follow a Timeline that Keeps You on Target, Sell Foreign Rights, Design Covers that WOW, Understand the Dollars and Sense of Publishing, and How to Create and Launch Your Book with Pizzazz, Passion and Panache. Should you Traditionally Publish, Self-Publish, Pay-to-Publish, ePublish … which is right for you and your book? Show Me About Book Publishing has the answers to your publishing questions that you have and those you didn’t know existed. Your guides will show you how to survive and thrive in the publishing jungle!

Editorial Reviews


"Show Me About Book Publishing packs a lot of current information on publishing and selling books into a compact package. Written by three indie publishing professionals, this book will be a valuable companion for anyone embarking on a self-publishing journey."

-Joel Friedlander, The Bookman


Joel Friedlander, The Bookman

The authors are all heavyweights in the independent book publishing and marketing fields. Judith Briles as the founder of Mile High Press, the author of 28 books with sales over 1 million copies, and a book shepherd ( She also runs the AuthorU publishing program in Colorado and has a second book on writing and publishing coming out this year.

Rick Frishman is the founder of Planned Television Arts, Publisher at Morgan-James Publishing, the co-author of 10 books, and probably the most famous book publicist today.

John Kremer, of course, is John Kremer, the author of the seminal 1001 Ways to Market Your Books, The Book Marketing Update, and one of the best publishing resources online,

So what kind of book do these three powerhouses of independent publishing put together? I was curious to have a look.

What Do Three Mega-Book Marketers Write About?

The book starts off with an examination of your options when it comes to publishing a book, including traditional paths to publishing. There are copious warnings about staying away from subsidy and “vanity” publishing companies, and many examples are provided from the combined experience of the authors to demonstrate what happens when you mess up.

There’s an interesting discussion of the difference between book coaches, book consultants, and book shepherds, and how you might go about finding someone to help put a publishing team together for you.

The authors are in favor of this team approach, with professionals in each area brought in to help shape and market the product.

Throughout the book, the tone seems pretty consistent. It’s upbeat and conversational, and the authors clearly want to infect you with their enthusiasm for publishing.

A concise chapter outlines the editing process and tips on dealing with editing and editors, another gives you guidance on book construction. More chapters deal with book cover tips, an extensive publishing calendar, platform building, foreign rights, motivation, and avoiding mistakes. In each case, you’ll get a brief overview of the area, basic information you’ll need to make your way through the publishing maze, but without long or technical discussions of any part of the process.

At the end there are 37 pages of Resource listings. These resources are virtually all web links, of course. The hundreds of links join the hundreds of links printed in the book, more than I’ve seen in a book that I can recall.

Besides the usual ads at the back, there’s a sneak peek at the next book in what will become a series: Show Me About Book Publicity & Social Media.

A Good Concise Resource with Lots of Links

Show Me About Book Publishing shows the authors’ background as book marketers. The book isn’t trying to displace The Self-Publishing Manual or The Complete Guide to Self-Publishing, compendia of self-publishing information.

It’s more of an overview of independent publishing right now from the point of view of the type of author who is interested in mounting a national campaign for their books. These authors are very likely to have more than one book, and to be working with a team of publishing professionals, the method promoted by the authors in this book.

This is not to say Show Me About Book Publishing isn’t useful to the other kind of self-publishers, authors who are going straight to e-books, or selling strictly by print on demand—a practice, by the way, that the authors of this book advise against. It will still be useful for all the other publishing information and the acquired wisdom of three superstar authors, and also for the many resource links.

And speaking of those links, while I was reading the book I wanted to keep pressing them, as if I had live links on my iPad. I hope one of the versions of the book allows for that kind of connectivity, because it will make this useful book even more practical to own.

Takeaway: Show Me About Book Publishing packs a lot of current information on publishing and selling books into a compact package. Written by three indie publishing professionals, this book will be a valuable companion for anyone embarking on a self-publishing journey.

(Joel Friedlander, The Bookman )

Book Description

Show Me About Book Publishing reveals the dollars and sense of publishing--and a game plan that every author needs to implement to be successful with the publishing game.

Product Details

  • File Size: 1901 KB
  • Print Length: 230 pages
  • Publisher: Morgan James Publishing (May 10, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #957,653 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This is a great, informative book for the author who wants to make a living from writing and publishing books. Marketing guru Seth Godin in a recent blog post stated, "Less than 3 percent of newly published authors make enough in royalties and advances to be happy to live on." If you want to join the less than 3 percent that makes an adequate living from writing books, then "Show Me About Book Publishing: Survive and Thrive in Today's Literary Jungle" will help you get there. This book covers all the important aspects of traditional publishing with major publishers as well as vanity publishing and self-publishing.

Some important topics covered are:

* Advantages and disadvantages of being published by a major publisher
* Advantages and disadvantages of self-publishing
* Differences in expected earnings from being published by a publisher versus self-publishing
* Importance to Foreign rights sales
* Mistakes to avoid
* Why you should use professional editors if you self-publish
* The importance of a great front cover and compelling sales copy on the back cover.
* Why you should not even enter this game if you are not willing to market your books

I can confirm that John, Rick, and Judith know what they are talking about. My book The Joy of Not Working: A Book for the Retired, Unemployed and Overworked- 21st Century Edition (over 250,000 copies sold and published in 17 languages) was originally self-published and has been published by Ten Speed Press since 1997. My other international best-seller
... Read more ›
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4 of 5 people found the following review helpful
3.0 out of 5 stars Average August 3, 2011
Format:Paperback|Verified Purchase
I'm not an expert by any stretch. But I've read almost every book on this subject. So I have a pretty good frame of reference.

This book is somewhat promotional for the services of the authors. Subtle but there are references scattered throughout the book that they can help you. So some of the advice is skewed toward that aim I believe. And I don't agree with all the advice. It definitely seems to be for someone going the traditional bookstore route. Common sense info on cover design and editing importance. I belive it's a bit light on content. Only 150 pages if you leave out the resources section.

And I don't think all the advice is good. They downplay POD. They make it sound like it's impossible to produce a decent looking POD book. I still think the best option for the small self-publisher/author I've found is going through lighting source. That way you maintain control and profit. They don't really talk about it. Ithink there is one sentence about it.

At one point they mention that you should price your book according to what's inside. Well, the people looking to buy it can't read it first, so you had better price it according to what your market is willing to pay for books in that category.

It seem's to really miss the boat with fulfillig on the "survive and thrive in TODAY'S literary jungle." This one's going back.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
The absolute best book I've read about becoming a self published author.

No fluff, just good solid usable information about all aspects of becoming a self published author. I've read it twice,and out lined it once and keep it handy as a reference tool.

I learned more in the 200 pages of this book than in all the other books I've read on becoming a self published author. So much that I've asked Judith Briles, one of the Authors to mentor me as my book coach.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Best Resource for Authors Yet!! January 23, 2012
I have rarely read a book on this topic that makes as much sense and is as clearly written about the subject of writing a book as this book written by Ms. Briles. Her simple explanations, great examples, and much material on where to go and how to get things done have made my next book seem much less daunting than the first one was. My first book took 11 years to complete and I'm already on my second after only a few months thereafter.

You will be doing yourself a large disservice if you don't read this book before you start.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Show Me About Book Publishing June 27, 2011
Format:Paperback|Verified Purchase
Judith Briles, Rick Frishman and John Kremer score a home run with this book. It guides an author through the necessities of and what to avoid when writing, publishing, pitching and building the business of a book. Well done and a great resource to have.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Book - Very Informative May 23, 2011
Format:Paperback|Verified Purchase
As a new writer and future author, I found this book to be very informative. A great book for great ideas that really work.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Concise guide. A real bargain May 23, 2011
Format:Kindle Edition|Verified Purchase
Very clear approach. This book is very helpful for a range of authors from beginners to experienced. Many other books do not provide simple and clear guidance on the new trends in publishing. This book fills the bill.
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Most Recent Customer Reviews
5.0 out of 5 stars A Quick Read with Lots of Information
Excellent reading for the newbie or the experienced writer. As I read it, I almost thought of it as a checklist where I could be sure I had heard of everything and had covered all... Read more
Published 16 months ago by Parachuting Publishing
4.0 out of 5 stars The road to publishing
I am an author so I appreciate any book I can read to help me get a new manuscript to the publisher or an agent. We can never read too much on this. Read more
Published 18 months ago by Alberta Sequeira
5.0 out of 5 stars Great Author's Reference Book
Love this book! It is concise and to the point with great guides and advice. Covers all aspects of publishing. Read more
Published 18 months ago by Amazon Customer
3.0 out of 5 stars Good advice
As someone at the onset of the self publishing industry there are some good nuggets of information in this book. The tone is somewhat bossy. Read more
Published on July 12, 2011 by PenelopeReadz
5.0 out of 5 stars Amazing Book - Incredible Information
This is an amazing book by three incredible individuals. Within the covers of this simply little book are amazing information in easy to read and implement fashion. Read more
Published on May 23, 2011 by Barbara Joye
5.0 out of 5 stars Show me about Book Publishing
I am beginning to write my first book! I feel--FELT--like I was in some strange land with strange
language and no knowledge whatsoever of typical customs & procedures. Read more
Published on May 23, 2011 by Sharon Breay
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More About the Author

John Kremer is an expert on book publishing and marketing. The owner of Open Horizons Publishing in Taos, New Mexico, he is the editor of the Book Marketing Tip of the Week newsletter.

John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers and Celebrate Today. He has also designed the Book Marketing Magic program and the Blog Tour Palooza program.

His web sites include,,,, (consulting page), (speaker page),, and

He is also founder of The Book Marketing Network at


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