A great how-to for marketers looking to take a large step into the future of advertising and its most important platform - online digital video. The book delivers a simple step-by-step approach that makes it easy for marketers to assimilate. In addition, exclusive interviews with over 80 industry experts provides top-notch insights for even the most experienced marketing professionals.
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Book Description
Editorial Reviews
About the Author
Having shot video on all seven continents, Jessica Kizorek has been recognized as an award winning international videographer. As featured on CNN Pipeline’s series “Young People Who Rock,” her passion lies in documenting the impact of humanitarian efforts around the globe. Her production company, Two Parrot Productions, has spotlighted NGOs in Romania, Thailand, Moldova, Ghana, Democratic Republic of the Congo, Cambodia and Jordan. Now an industry speaker on the subject of video marketing and the Internet, she holds a B.A., Magna Cum Laude and Phi Beta Kappa, from the University of Colorado. Jessica is a Gold Medal winner of the Vision Awards for Excellence in Video Production.
--This text refers to the
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A high-level, executive view of marketing's future,
By Peter Reeve (Thousand Oaks, CA USA) - See all my reviews (VINE VOICE) (TOP 1000 REVIEWER) (REAL NAME)
This review is from: Show Me: Marketing with Video on the Internet (Paperback)
The first thing you notice about this book is how attractively produced it is. With its glossy pages, text boxes, photographs and liberal use of red color, it has a quality feel to it and is easy on the eye. This is only to be expected, given that the author is a professional photographer and her subject is video marketing.
The approach is very high-level and business oriented. It is something that a marketing director would read, and require his management team to read. It deliberately avoids the nuts and bolts technicalities, although the author is perfectly adept at them. The many quotes from industry luminaries tend to be jargon-heavy, not surprisingly. Thus, we are told that online video is 'an executable model' that has 'dimensionalized the community'. This media-speak will provide a comfort level for readers who are themselves in the business, and will intimidate or irritate those who are not. Kizorek herself writes clearly enough, and with obvious enthusiasm. As this is a rapidly evolving discipline, the book has the obvious problem of being overtaken by events. Lists of websites and examples of successful campaigns are very enlightening but can become outdated very quickly. At the time of writing this review, the book is pretty much state of the art. There is no doubt that Internet video marketing has a huge future and that the best way to get involved is to start with a high-level appreciation and work your way down to the specifics. As with most technology, jumping in at the technical level with an insufficient grasp of the business and legal issues is a recipe for disaster. Kizorek's book is not the last one you'll need on the subject, but you would do well to make it your first.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Nice Overview of Marketing with Video,
By Lee Mellott "Skin Care For Wrinkles" (Frederick, Maryland) - See all my reviews (TOP 1000 REVIEWER) (VINE VOICE)
This review is from: Show Me: Marketing with Video on the Internet (Paperback)
My daughter is a teen pop singer and on a number of internet social sites to promote her music. Many of these sites support the integration of video. She has gotten a great reaction to her videos, with thousands of views. We picked up Jessica Kizorek's book to learn more video tips and techniques.
Jessica's book does not disappoint. Though I knew that videos were popular, I didn't realize how increasingly popular they are becoming. Because they can engage the viewer so much they are an excellent tool to use to share information. Jessica Kizorek opens the book in the chapter, "Why Use Video?" with clear data on how our society is becoming more geared to internet useage and how we want to personalize our experiences. She explains in subsequent chapters how to use video most effectively regardless of budget, how to understand your audience, and how to gauge success and produce internet videos. She includes examples of successful campaigns, how to get your video watched, and how to avoid legal issues. Bonus chapters include a well thought out section on Non-Profit Organizations and a section on International Video Production. The 194 page book is interspersed with comments from leaders in the industry and media fields. I found these comments interesting and adds to the buzz Kizorek builds about video marketing. Overall the book shares alot of great information. There are several drawbacks to the book, in my opinion. Though she does an extensive job for non-profits she could have been more thorough for other groups of people likely to use videos such as musicians. Also the book lacks an index for easy reference. I also felt that the book cover and style was not very creative. It has the look of a primary textbook. Overall though the book is a nice overview on internet video marketing. ~ Lee Mellott
1 of 1 people found the following review helpful:
5.0 out of 5 stars
An excellent guide to an important marketing vehicle,
By
This review is from: Show Me: Marketing with Video on the Internet (Paperback)
There's no doubt that video is the big thing on the Internet. It is a great marketing vehicle and it's evolving all the time. But it needs to be done correctly.
This well-written book covers the basics of what's going on with video on the Web. It also covers what can be done with video, a little bit about such things as lighting, panning and zooming. Nothing is covered in great depth. That is both the weakness and strength of the book. I only found one typo --- rare in book publishing today. It's an easy read on slick paper stock --- very nicely done. I highly recommend this book to all those in marketing, advertising and related fields and also to people who are thinking of using video on their Web sites. -Susanna K. Hutcheson
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