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Show Me the Numbers: Designing Tables and Graphs to Enlighten [Hardcover]

Stephen Few
4.9 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

June 1, 2012 0970601972 978-0970601971 Second
Most presentations of quantitative information are poorly designed—painfully so, often to the point of misinformation. This problem, however, is rarely noticed and even more rarely addressed. We use tables and graphs to communicate quantitative information: the critical numbers that measure the health, identify the opportunities, and forecast the future of our organizations. Even the best information is useless, however, if its story is poorly told. This problem exists because almost no one has ever been trained to design tables and graphs for effective and efficient communication. Show Me the Numbers: Designing Tables and Graphs to Enlighten is the most accessible, practical, and comprehensive guide to table and graph design available.

The second edition of Show Me the Numbers improves on the first by polishing the content throughout (including updated figures) and adding 91 more pages of content, including: 1) A new preface; 2) A new chapter entitled "Silly Graphs That Are Best Forsaken," which alerts readers to some of the current misuses of graphs such as donut charts, circle charts, unit charts, and funnel charts; 3) A new chapter about quantitative narrative entitled "Telling Compelling Stories with Numbers"; and 4) New appendices entitled "Constructing Table Lens Displays in Excel," "Constructing Box Plots in Excel," and "Useful Color Palettes."

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Show Me the Numbers: Designing Tables and Graphs to Enlighten + Now You See It: Simple Visualization Techniques for Quantitative Analysis + Visualize This: The FlowingData Guide to Design, Visualization, and Statistics
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Editorial Reviews

About the Author

Stephen Few is the founder of the consultancy Perceptual Edge. He speaks, teaches, and consults around the world and writes the quarterly Visual Business Intelligence Newsletter. He is the author of Information Dashboard Design: The Effective Visual Communication of Data and Now You See It: Simple Visualization Techniques for Quantitative Analysis. He lives in Berkeley, California.

Product Details

  • Hardcover: 371 pages
  • Publisher: Analytics Press; Second edition (June 1, 2012)
  • Language: English
  • ISBN-10: 0970601972
  • ISBN-13: 978-0970601971
  • Product Dimensions: 9.1 x 1.3 x 11 inches
  • Shipping Weight: 3.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #4,624 in Books (See Top 100 in Books)

More About the Author

Stephen Few is on a mission to help organizations squeeze real value from the mounds of data that surround and threaten to bury them. Through his consultancy Perceptual Edge, Stephen teaches simple, clear, and practical data visualization techniques for analyzing and presenting quantitative information. He speaks internationally, teaches in the MBA program at the University of California in Berkeley, and writes the Visual Business Intelligence Newsletter. He is also the author of three popular books: Show Me the Numbers: Designing Tables and Graphs to Enlighten, Information Dashboard Design: The Effective Visual Communication of Data, and Now You See It: Simple Visualization Techniques for Quantitative Analysis. You can learn more about his work at www.perceptualedge.com.

Customer Reviews

4.9 out of 5 stars
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars A must read for BI professionals August 3, 2012
Format:Hardcover
Show Me the Numbers is a must read for all BI professionals charged with designing reports, dashboards, and communicating insights from data. He starts with the basics on how our brains sift through images, what we focus on, what distracts us, and why. There is a nice primer on different statistics, when to use a tabular data set versus a graph, and which charts are most effective for particular analyses. Unlike many technical books on the market today, Few also has produced a high quality, colorful book that also would make a great gift!
Cindi Howson, Successful Business Intelligence: Secrets to Making BI a Killer App
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3 of 3 people found the following review helpful
5.0 out of 5 stars My go-to resource for performance report design January 10, 2013
Format:Hardcover
Okay, I'll admit that I haven't read "Show Me The Numbers" from cover to cover, even though I've owned a copy (a signed copy!) for a few years. But it's not the kind of book that requires this to get the value from it.

My field is organisational performance measurement, and I've seen countless examples of performance reports that truly suck. They are ugly, they are cumbersome, the data is misrepresented and awkwardly displayed. It's near impossible to draw conclusions, and even more impossible to draw valid conclusions about what performance is doing, and why. How can you make wise business decisions with information fodder so poor?

So Stephen's book is a gold mine of sensible statistical basics to help us all - novices and experienced practitioners alike - to improve the way we design and use tables and graphs to highlight relationships and patterns in data like comparisons, trends and correlations.

One of my favourite parts of the book is in chapter 7, "General Design for Communication", where Stephen lays out a wonderful framework for how text can be used to assist tables and graphs to tell the story of the data. This framework is a wonderful checklist for how to design the content of a performance report that can highlight, interpret, explain and recommend responses to signals in our performance measures.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent coverage of the basics of chart design March 17, 2013
Format:Hardcover|Amazon Verified Purchase
Stephen Few has a rare talent for explaining apparently opaque concepts in simple terms, but without simplifying the subject. This book starts from the *very* beginning and provides the reader with a solid understanding of the basics of chart design, including when to use a table vs a graph, what types of tables and graphs to use for what kinds of data, and why certain graphical features are more effective than others. Throughout, Few maintains a plain, readable writing style that is never patronizing even when spelling out seemingly obvious points (e.g., use a table if you need to look up a specific value). His patient tone and simple presentation end up guiding you through some unexpectedly sophisticated waters of design almost without your even realizing you've gone anywhere.

In addition to the design coverage, Few covers some (very) basic statisics, how to adjust for inflation, rgb values of a nice selection of colors to use in graphs, how to make box graphs in Excel, and many other workaday details that make the book immediately useful. Most of the charts in the book are made in Excel, showing that you don't need advanced design software to make attractive, clear charts.

The book itself is a beautiful large hardback. This is the source of my one complaint: its large size makes it somewhat difficult to just pop off the shelf and flip through to find something.

If you want to learn how to design good tables and graphs, get it.
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