This text supplies strategies on all aspects of trade show exhibiting and marketing, including how to target promotions cost-effectively, get good prospects in the booth, and generate qualified leads and sales from the visit. It covers three factors - promotion, advertising and on the stand.
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Most Helpful Customer Reviews
3 of 8 people found the following review helpful:
5.0 out of 5 stars
This book is a MUST for exhibit managers!,
By A Customer
This review is from: Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit (Hardcover)
I have read the entire book almost word for word. It gives a plethora of ideas and concepts which will enhance any exhibit marketing program. I may not be able to use them all at this job, but rest assured I will use them!
I just wanted to thank you (Margit) for taking the time to write the book and giving those of us who read it the benefit of your experience and expertise. You've been a great help to me. THANKS!
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